Jo-Anne Tan Email & Phone Number

Singapore

Singapore, Singapore

Driving awareness for IMDA's role in developing the SG digital economy with breakthrough marketing campaigns and effective communication with the media and public. Responsible for managing and developing teams across strategic communications, marketing, digital and social to deliver against organisational goals and ambitions.

Singapore

• Work in partnership with segment and product teams in identifying marketing communications and campaign needs, managing annual retail marketing calendar. Responsible for retail marketing budgets across all business.
• Manage third-party agencies in creative development of campaigns, covering offline and online communication channels
• Lead and manage retail marketing teams to continuallyimprove and up-skill team members to provide better and more effective marketing campaigns that will achieve business targets
• Working with regional Brand & Marketing teams to identify, develop and implement cross-country best practices for campaign effectiveness and cost efficiencies

• Head of office for TMP Worldwide (Singapore), the regional hub for Asia-Pacific in terms of marketing, operations, workflow management and office profitability. TMP Worldwide is a employer branding and strategic.
• Managed global businesses, providing strategic media proposals, training/education on regional social media platforms and channel planning for campaign roll-out
• Research and validation of global employer brands for local implementation in terms of employer brand values and campaign messaging
• Introduced metrics and analytics into recruitment process for Clients from cost-per-click to cost-per-hire to optimise recruitment budgets

Singapore

• Managed global and local brand accounts to deliver positive business growth. Financial responsibility of business worth US$1.5million.Core responsibilities:
• Standard Chartered Bank brand guardianship to ensure consistency in communication campaigns across multiple markets, covering globally- and locally-developed campaigns
• Key driver on AIA Singapore’s business, which involved planning and launching product marketing communications campaigns covering print, digital and agent channels to generate sales leads and assist in sales conversion.
• Developed and implemented creative campaigns and communication toolkits for specific business segments within the Bank, i.e. SME, Wealth and Youth segments
• Launched AIA Singapore’s market leadership campaign to drive awareness of insurance protection, using print and digital touchpoints, including building a mobile app to support the agent sales process

Singapore

• Developed communication strategies in digital and integrated communication channels that delivered positive marketing results for Clients.Core responsibilities:
• Strategy guardian for all agency work covering creative, channel, media (digital and offline) and communications
• Regional strategy hub responsibilities for Clients such as Aviva (integrated), Citibank (digital only) and Fonterra includes framework planning for in-market implementation, research, Client and competitive reviews and.
• Launched Aviva’s new investment product into the market with a lower cost per response (by 20%) than previous year’s campaign by optimising marketing spend
• Launched Citibank’s revamped Rewards Redemption website across Asia-Pacific marketsKey Clients:
• Financial services – Aviva, Citibank

Auckland, New Zealand

• Responsible for developing and integrating communications plans with emphasis on data work and digital mediaKey achievements:
• Won new business from existing Client through identification of needs gap, involving setting up and managing a pitch process across 3 different markets, identifying best fit solution for Client and implementing new.
• Delivered integrated communications campaign for launching a first-in-market financial product into the New Zealand market involving new communications channelsKey Clients:
• Financial services – ANZ Bank
• Pharmaceuticals – Roche, Pfizer, GSK

Shanghai City, China

• Headed up four service offering teams of 15 staff, comprising two account management teams, creative, data analytics and operations teams. Financial responsibility for businesses worth US$3 million.Acxiom China is a.
• Instrumental in winning new businesses worth US$2 million for setting up database systems for Carrefour Supermarkets and P&G; including integration of two call centre operations and integration of existing and new.
• Cosmetics – L’Oreal Paris, Helena Rubinstein
• Retail – Esprit, J&J Vision Care
• Alcohol – Chivas Regal

Kuala Lumpur, Malaysia

• Headed up relationship marketing teams on British American Tobacco business for two globally-aligned brands. Direct team reports comprised two account management, database and digital teams. Financial responsibility.
• Strategic planning covering channel utilization (digital and offline) and database planning
• Constantly innovate marketing communications approach, including exploration and usage of data work and new media touchpoints
• Introducing new metrics into Client’s business performance tracking to take into account impact of direct marketing on overall business resultsKey achievements:
• Developed Client’s first loyalty card programme in 2000, including setting up partner relationships, tracking mechanisms and systems and tracking customer value
• Managed additional work projects including job secondment to Milan and to Client-side project team; and project team for pilot on Telekom Malaysia