Jocelyn Su Email & Phone Number

San Francisco, CA, US

• Drove demand and revenue growth for GitHub's pioneering AI product, Copilot, through collaborative development of marketing strategies, ensuring alignment between business objectives and customer needs.
• Spearheaded GitHub’s first integrated campaign planning for the AI business initiative across marketing functions—tackling complex challenges in an emerging industry to position GitHub as a leader in the rapidly.
• Led the end-to-end execution of GitHub’s global flagship event series, Virtual Galaxy, optimizing multi-channel strategies to engage enterprise and mid-market audiences, drive pipeline growth, and generate new.
• Directing the launch of a scalable events initiative, reducing multi-region webinar execution time from 18 weeks to 6 weeks. Optimized workflows for GitHub's top-performing marketing channel, driving global engagement.
• Analyzing marketing data from pipeline and demand funnel to web metrics and email benchmarks to gain insights into customer behavior and inform decision-making processes, driving iterative refinement across campaign.
• Orchestrating GitHub and Microsoft’s first joint event strategy for the global AI Tour, creating a seamless lead follow-up and promotional process aligned with specific customer needs and business goals, laying the.

San Francisco, California, US

• Planned and led multichannel campaign strategies driving trial conversions through assessment of lead generation data, defining ideal customer profiles and their user journeys, A/B testing, and continuous optimizations
• Implemented webinar optimizations and boosted number of registrants by 32%, attendees by 38%, and attendance rate by 22%
• Designed integrated campaigns including a full-funnel webinar program, content amplification, event promotion, email, social, paid: end-to-end management from conception to reporting analysis across inbound channels
• Established cross-functional partnership and alignment with product, content, sales and demand generation teams
• Streamlined campaign workflow into a scalable process through set up of templates, briefs, documentation, and best practices

San Francisco, CA, US

• Executed high performing paid campaigns that generate over 90 million impressions, bringing over $950k in revenue per campaign
• Troubleshooted ad disruptions and optimized campaigns through detailed analysis of delivery, inventory, and site build
• Strategically juggled competing deadlines for multiple campaigns running daily on 30+ sites with changing demands
• Collaborated cross-functionally with sales, product, design, and marketing teams on assets, targeting, discrepancies, and restrictions to ensure client satisfaction

San Francisco, California, US

• Lead research for A/B testing, examined industry competitors’ top and bottom funnel pages, implemented strategies on website driving engagement and conversions
• Investigated data on web traffic to optimize user journey towards landing pages
• Authored case studies and created a customer stories use case library to develop sales and marketing collateral
• Pinpointed long tail keywords and performed site traffic analysis to establish focused themes for onsite SEO integration

Milpitas, California, US

• Writing, editing and content development in support of marketing collateral—technical papers, product brochures, application notes
• Accelerated company re-branding and new website launch with focused integration on content strategy and SEO for surface profilers product team
• Assessed market trends and business data to support business development teams
• Designed digital and print campaigns for domestic and international clients

Davis, CA, US

• Multimedia content strategist for the UC Davis student government
• Full campaign production management for promotion of events and social awareness themed messages targeted towards student communities on YouTube, Instagram, and Facebook
• Tracked media channel metrics and maximized engagement by 27% with refocused content strategy

• Performed in full-production shows at world class venues including SF War Memorial Opera House, Herbst Theater, Orpheum Theater, Mondavi Center, and BMCC Tribeca Performing Arts Center
• 1st place soloist and principal dancer in regional, national, and international dance competitions
• Choreographed technical dances and lead competition rehearsals
• Organized and performed for bi-annual fundraising events and monthly community performances in the San Francisco Bay Area

Bachelor'S Degree, Double Major: Digital Media And Cinema & Global And International Studies

Certificate In User Experience Design

Study Abroad Fall 2018, Global And International Studies