Revenue Marketing Manager
Current• Drove demand and revenue growth for GitHub's pioneering AI product, Copilot, through collaborative development of marketing strategies, ensuring alignment between business objectives and customer needs.• Spearheaded GitHub’s first integrated campaign planning for the AI business initiative across marketing functions—tackling complex challenges in an emerging industry to position GitHub as a leader in the rapidly evolving landscape. • Led the end-to-end execution of GitHub’s global flagship event series, Virtual Galaxy, optimizing multi-channel strategies to engage enterprise and mid-market audiences, drive pipeline growth, and generate new opportunities.• Directing the launch of a scalable events initiative, reducing multi-region webinar execution time from 18 weeks to 6 weeks. Optimized workflows for GitHub's top-performing marketing channel, driving global engagement and pipeline growth.• Analyzing marketing data from pipeline and demand funnel to web metrics and email benchmarks to gain insights into customer behavior and inform decision-making processes, driving iterative refinement across campaign strategies and tactics.• Orchestrating GitHub and Microsoft’s first joint event strategy for the global AI Tour, creating a seamless lead follow-up and promotional process aligned with specific customer needs and business goals, laying the groundwork for scalable co-branded campaigns.
