James Lei Email & Phone Number

Taiwan

Taipei, Taiwan

Shanghai, China

Provide technical consultancy to clients among CN, TW and HK in advising, facilitating and customizing solutions for their marketing campaigns, especially via activating client's own data; Develop tools to help Sales counterpart on new opportunity and provide service consequently. Identified and designed new internal work scope for new product support.• Project Management: Coordinate ads related project, worked as project manager to connect cross functional teams. - Enabled an end-to-end testing with Sales, Product and Engineer team. - Refined daily workflow by developing monitor dashboard, whitelisting process follow-up and resolving issues with Engineer. - Collaborated with Sales team for new inventory acquisition.• Solution Consultancy: - Hosted workshops for clients to introduce new product feature of Adwords, best practice and technical implementation. - Introduced a customized solution for Dynamic Remarketing campaign to clients which lack of technical resource generating feed on their own and generated incremental revenue since implementation.• Service Excellence: Cross functional collaboration in a project to build up foundation for product launch: - Built up a dashboard to visualize product readiness of clients.Defined client segments and corresponding strategies with Sales Specialist to provide service that fit for their stages, which led to adoption Improvement in terms of product key features among GrCN + KR• Service Model Design: - Identified scope of work for supporting sales by understanding their needs and how support is missing; Defined level of service with a framework of 3 steps: Audit, product feature support and customized projects. - Design Data Activation Maturity framework for initiating conversation with client on data integration work, of which business rationale is missing;

Taipei City, Taiwan

• Provide marketing and data analytic consultancy by collecting user requirements, helping clients identify and prioritize critical problems, addressing business issues with customer data analysis, planning online campaign and designing daily dashboards for users.• Conduct customer analysis by converting offline transaction and online visits into behavioral dataset, help clients understand their customers using statistical analysis, customer segmentation and predictive data mining models.• Apply data-driven marketing strategy in outbound and inbound campaigns; Track and analyze campaign performance; roadmap actionable improvement plans based on the finding from result.

Taiwan

• Assisted team members in data cleaning, model building and visualization• Assisted campus campaigns, including promotion and tutorial, customer services and workshop

Taiwan

Solely developed an Online e-Book reader platform using Ruby on Rails; Implemented custom API for communications with a WIKI system• Analyzed requirements; web UI/UX design with tablet optimization using jQuery and CSS