• Representing The Macallan at its’ best in various events as well as online to promote the brand and products.• Conducted whisky tastings and trainings as part of the education that includes the brands heritage and whisky making processes to private consumers, trade partners, industry personnel as well as Edrington group of staffs.• Collaborated with Private Client Sales Manager on sales and education.• Continuously build affinity and loyalty programs with potential clientele and increase database.• Collaborated and successfully managed and executed with Marketing Manager on campaigns for launchesand events which includes food pairing menus and cocktails.• Provide feedback to the management after gathering intel from market visits and relationship management.