Dr. Jennifer Aaker is General Atlantic Professor at the Stanford Graduate School of Business, an advisor, and a private and public board director. A renowned behavioral scientist, scholar, and best-selling author, Dr. Aaker is a leading expert on how purpose and meaning shape individual choices and how technology can positively impact well-being. Her TED Talk “Why Great Leaders Take Humor Seriously” was one of the top ten most popular talks of 2022. At Stanford, Dr. Aaker teaches classes including:-Designing AI to Cultivate Human Well-Being-Rethinking Purpose-A New Type of Leader-Power of Story-Humor: Serious Business Dr. Aaker is the recipient of the Distinguished Scientific Achievement Award, Stanford Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award, Robert Jaedicke Silver Apple Award, and the MBA Professor of the Year Award. Aaker also serves as a public and private board member and advisor. Her work guides forward-thinking leaders in the innovation economy in wiring organizations to thrive and in creating healthy, sustainable work ecosystems and culture. She is an expert in global brand building, marketing, and digital transformation. -Board of Directors: Codexis, Decarb (NASADQ); Corporate Visions, California Casualty Insurance-Non-profit Boards: Stephen & Ayesha Curry Eat. Play. Learn. Foundation-Board Advisor: Accompany (acquired by CISCO); X Development LLC (now an Alphabet Co. Best-selling author of Humor, Seriously and The Dragonfly Effect. She publishes extensively in leading scientific journals and her work has been featured in The Economist, The New York Times, The Wall Street Journal, The Washington Post, BusinessWeek, Forbes, NPR, CBS MoneyWatch, Inc., and Science. Dr. Aaker completed her PhD degrees at Stanford University and holds a BA from UC Berkeley.