Founder, owner, and CEO

OrangeTrail specialise in helping organisations innovate how they communicate and collaborate using modern technology. Simply broadcasting information to employees has its limits. One-way communication does not create engagement and it makes employees passive. We help leaders and communications departments tackle these issues, by showing them how to engage and activate employees using internal social networks. We design strong communication narratives in which large dialogues play an important role. Topics can be innovation, diversity and inclusion, or a crisis. We see employees being overwhelmed by the number of meetings, emails, and new technologies in their daily work. We use social collaboration tools as alternatives to the traditional ways of working and teach teams and individuals to Work Out Loud. In doing so, the need for back-and-forth emails disappears and time spent in meetings decreases. Teams become smarter and faster. Employee satisfaction rises. We drive organisational learning that’s easy to digest (micro-learnings are the core of our approach), and based around the power of social. We use social technology to facilitate learning and increase the “liquidity of knowledge”; employees learn from each other in carefully crafted communities, where they observe others doing their best. We want to be the best in the market. This pays off by being trusted by the best brands in the world such as HEINEKEN, Nestlé, Ahold Delhaize, Booking.com, ING, Royal Philips, Signify, JDE, and FrieslandCampina. We aim to grow this list on an international level.

Responsible for the community management proposition and consulting practice. Responsible for client delivery of all Innovation Factory projects.

Increasing the company's innovative capacity and employee productivity by building successful (internal) corporate communities.

Internet shop for handcrafted Dutch Farm Cheese.

PPI specializes in helping organizations improve their valueproposition to their target group. We have developed an instument called the Proposition Performance Indicator that provides integral insight into the strenghts and weaknesses of a proposition.

Building the Benelux market.

Working on bank robbery policy, internet security, fraud, and more safety and risk subjects.