As a Strategy Director I focus on delivering clients' efforts to launch, align, engage and build their brand. Things I live & work by:- Working at the intersection of marketing, brand strategy, creative strategy and business innovation.- Act as the thought partner to Marketing / Brand Managers by providing support in decision making and strategic (brand) planning.- Develop frameworks for the strategic directions of our clients' brand & product portfolio.- Translate these frameworks into actionable ideas, campaign platforms, creative springboards and briefs to spark the development of ideas and content across the entire customer journey. - Oversee the development of effective and engaging communication that brings our clients’ audience and business needs together.Over the past few years I've:...developed a global repositioning strategy for PRO Bikegear and together with the team at Mr Fox created integrated campaigns to bring it to life. ...gave Shimano’s European pedal category a boost, shifting from tech-talk to human-talk....helped introduce TomTom’s world’s first scooter navigation device in 5 key markets....developed a European launch campaign for TomTom’s motorcycle-specific sat nav....defined a brand architecture and positioning strategy for Wundermart, an innovative hospitality & retail brand. ...created the introduction strategy and comms concept for SPAR’s new range of chilled ready-meals.

Initiating and leading key strategy projects, driving strategy development for global & local brands. Working with agencies like StrawberryFrog, 180 Amsterdam, Design Bridge, ConspiracySinc, Coz marketing, Mediamonks, TwoFish, One Shoe, Saatchi & Saatchi / Leo Burnett. Client experience (shortlist): Emirates Airlines, Pampers, Warsteiner, FrieslandCampina, Randstad, De Lage Landen, Valspar Automotive, The British School, Kraft Foods, Fiat, Seat, T-Mobile, Douwe Egberts.

Strategy-driven creative agency. Strong focus on results, based on a solid strategic approach. Responsible for running the strategy department, developing brand strategies and concepts, working closely with the creative department. Clients include major retailers (Dixons, Formido), luxury car brands (Land Rover, Jaguar), sport- leisure brands (Stayokay, NOC*NSF, Stichting meer dan Voetbal) and B2B brand such as Roche, DSM.

Within this innovation agency, I was responsible for developing innovation concepts and initiating and coordinating qualitative research for international clients, such as Unilever Bestfoods, Sara Lee, Tivall and Philips.

Initiating, executing and supporting marketing and promotional activities for all 12 Dutch Pathe cinema theatres.

Planning and executing qualitative research studies accross Asia for leading food brands such as Knorr and Skippy. Projects include the re-launch of soupy snacks (Asian versions of 'cup-a-soup') and NPD research in the Indian and Chinese cooking sauces market.

Responsible for campaign strategies and coordinating concept developmen, for clients such as Wolters Kluwer, Interapy, Vodafone. Managing the marketing services department.

Running the marketing services department, setting up and executing qualitative research, writing research reports, insight gathering.