🦥 Jaap Willem Van De Plasse Email & Phone Number

As a senior Consultant for Envoker I'm working on: ✅ Paid Media Strategy and Execution for the Roompot Holiday Rentals✅ Paid Media Strategy & Execution for E-commerce Niche websites✅ Advising and brainstorming with the team to share knowledge and trying out new tools :) Always fun. ✅ Learning a lot from my top class colleagues 🙂If you want to work together with us in the Netherlands or Belgium, please contact us!

Zierikzee, Zeeland Province, Netherlands

WHAT I DO: I help Small Business Owners, Consultants, Coaches, App Developers, Sales Executives, Business Development Executives and others leverage Mobile, Video (Youtube + Facebook) and App Marketing getting the best ROI on their Mobile, Video & App Marketing efforts and Mobile (iOS and Android ) app creators to be able to market their apps to generate more organic and paid downloads and installs. And I take dutch and spanish online marketing campaigns to the next level within the Online marketing

Zierikzee

Senior Consultant with the Main Focus on the Dutch and the Belgium Market. From here I translate the wishes of the client to the specifics for each Market. Experienced PPC, SEO, Newsletters and Affiliatie Marketeer.

Sint Niklaas

In the role as Senior Online Marketing Consultant I’m responsible for a number of high profile clients within the OMCollective agency. These clients are operating within the Retail (fleurop.be, drogisterij.net, Exellent retail), B2B (Microsoft Small Business Belgium, Cronos Group Belgium), and the Hospitality industries (cheaptickets.nl, Largo Villas and Ardoer campings). Our focus areas for this clients are varying between a highly focused SEO project to various all inbound marketing projects.My specialization is all paid inbound marketing and setting up new paid marketing channels to achieve the goals for the clients. Within the agency we consider the following channels paid inbound marketing: ✔︎ Search PPC (Adwords, Bing)✔︎ Display (DoubleClick, Adwords)✔︎ Social (Facebook Ads, Facebook Remarketing, Twitter Ads)✔︎ App Marketing (Facebook, Adwords and iAd)✔︎ Affiliation (Tradetracker, Tradedoubler etc)✔︎ Price comparison (Vergelijk, Beslist)✔︎ Newsletter (Mailchimp, Clang)To support these channels it’s of utmost importance to understand the dynamics between these channels and the various levels of the Customer life-cycles. I tend to use Google Analytics for this, with the inclusion of Google Tag Manager and data layers. Next to the paid inbound marketing I’m very interested in the Mobile and App trends and the potential there is for the various companies. Click here for a speaker presentation I gave on this topic. Apart from these 2 topics I support the sales team with potential clients, give support to colleagues and have an interest in all things around the agency. Please contact us for more information on how to grow your business online at http://www.omcollective.be/nl/home-1.htm

Netherlands

Freelance Account Manager at Elbmarketing.deAs a freelance account manager for the dutch market I support dutch clients from ElbMarketing and make translations for the Adwords and Bing CPC Accounts. The work I do includes:✓ Market research✓ Translation and discovering additional keywords✓ Reporting and optimizationPlease contact us if you would like to have a qualitative and personal CPC agency for the german speaking and the dutch speaking market.

Stellendam, The Netherlands

As the marketing manager I was in charge of the marketing department of Drogisterij.net (largest and eldest online drugstore in the Netherlands). On this position I was in constant connection with various internal and external stakeholders from the company and reported directly to the CEO.My main achievements are:✓ Moving the marketing channels from a CPA basis to a targeted ROI basis.✓ Conversion Optimization. Doubled the general conversion ratio with constant A/B testing and focus on Usability.✓ Improving the ROI each year by 30%✓ Improving the Google Adwords ROI by more then 100% by implementing aggressively new options and thorough A/B testing on all aspects of the sale funnel.✓ Setting up a conversion optimizing system what has been implemented in every sense of the marketing department.✓ Making the case and coordinating the implementation of the mobile website (2011) and a mobile app (2012). The project has been running above budgeted ROI after 3 months for both the mobile website and mobile app.✓ Taking the email newsletter to a new platform and automating a large part of the repeating work.✓ Bringing the focus on the customer throughout the organization and improving the Client Service

After the introduction of Online Marketing teams within bSeen, I moved to become Team Coordinator. The daily duties consisted out of coordinating SEO, PPC, Analytics and Affiliate duties for clients. I've setup a close connection with the Account Managers, the MT and the group to make sure that the client always had the best value for their online marketing endeavors.Coordinating the group and projects was for me a great way to improve my organizational skills and keep always a good eye on the overall picture.

Returning to Europe I started working at bSeen, Belgium. My current position is Online Marketing Consultant and working on the more technical details of Online Marketing. My work duties mainly consists of SEO related duties, like technical adjustments and on-page recommendations and consultancy on the clients websites.As well I work together with the PPC department on various international PPC campaigns, in Google Adwords and mainly targeted to South Europe. Furthermore I'm working on improving conversions at the clients websites, beside working only on positions in the search engines. I make my decisions for 75% on basis of Analytics and proven facts and 25% on basis of my deep knowledge of International Marketing knowledge.

Guadalajara Area, Mexico

After Netbooster I moved to Mexico together with my Girlfriend, now Wife, and started to educate Advertisement Agencies on the power of the internet.Because of the starting stages of the internet in Mexico I've been able to educate and advise the Advertisement Agencies and their Clients on transforming their image from offline to online. My main occupation was here setting up online strategic planning and translating offline marketing plans to online marketing plans. Hereby I've used all possible medias to connect the companies to their target groups, with for example Google Adwords, MSN display, Facebook and Hi5 Advertizing and Social Media interaction with their target groups. The largest part of my clients consisted out of Hospitality Companies, Political Figures and Technology Companies.

Madrid Area, Spain

At Netbooster Spain I became responsible for the Starwood Hotels Account in Spain. This included the new pilot set-up of a Spanish campaign with global reach. I was working very closely with the local and European office of Starwood to promote all worldwide Starwood Hotels within Spain. Furthermore I was responsible for advertising the Spanish, Portuguees and Italian hotels within Europe. Hereby managed to use my multi-cultural and multi-national skills to the maximise the strategic decisions on a European level. For the implementations of the campaigns we used the Atlas BidManager system and using the Google Adwords, Yahoo Panama and MSN Adcenter systems. The ROI of this project was calculated over the Advertizing spend and had a ratio greater then 1000. Alongside Starwoods Hotels I was responsible for Mango clothing shop in the USA, where we reached the target group with Google Adwords and the use of XML files within the Shopping Engines like Pricegrabber, Google Products and Yahoo Products. This campaign has been running on more then 800 ROI. Next to my continuing interest in Social Media I started to make use of special localised mobile campaigns, there tend to work very good for the Hospitaly industry.

Madrid Area, Spain

In Madrid, Spain I started to work for 24/7 RealMedia, Online Marketing Agency, with a specialisation in Tourism and Hospitality sector. During my employment I broadened my knowledge about SEM and PPC campaigns further in Google Adwords, Yahoo Panama and MSN Adcenter. Furthermore I managed 3 campaigns with MIVA before it moved away from continental europe. My daily duties where setting up, organizing and optimizing campaigns in Spain, France, United Kingdom, The Netherlands, Germany and Sweden. With my broad international knowledge I helped adapting the campaigns from for example Adidas, Ikea, Dell, Parship and Caribbean Hotels to the local needs. At the end of my working period I was responsible for a total sum of 200.000 euro avg. spend a month in Google Adwords, Yahoo Panama and MSN AdCenter combined. I've reached this with a constant focus on Conversions and ROI. Here I became a more data-driven person to make strategic decisions. As a sideproject I started to use Social Media, for example during my holidays in Central and South America I've been sharing my trip purely on Twitter. As well I've used Linkedin at this moment in time to get in contact with Netbooster Spain and move on to the next job.

Paris Area, France

After Hotel du Lac I moved to Club Med in Paris as a direct sales consultant. At Club Med I was part of the Dutch and Belgium country team, who took care of the telephone sales to Consumers (B2C) and Agencies (B2B). In this role I helped the team to reach record sales with focussing on the needs of the clients and proposing adapted travels. I've reached 3 times the highest avg. value an order with listening to the clients and integrated unselling. Consequently the conversion rate increased with 5%.At this position I saw from up close the increase in orders moving towards the internet. That is why I seized the opportunity with both hands to start working in Madrid Spain.

As marketing assistent I was responsible for the hands on execution of the offline and online marketing endeavours of the Hotel. In the time I was working there, we saw a 50% increase in international visitors and a 25% increase in hotel guests. The integrated online and offline execution allowed us to use classic channels, like brochures, original business cards and advertizing in local newspapers, and the online channels, Google Adwords, Website promotion and SEO optimization.

Certified, Google Adwords Certified

Activities and Societies: Google Adwords Certified

Diploma, Digital Photography

Ba, International Business, French, International Marketing, International Finance, International Law,

International Marketing, International Business,Int Relations, Int. Marketing, International Finance, International Law,