Moving forward with the herd & taking on a new role as Creative Strategist at Goat

Developing social-first strategies & creative campaigns that leverage the influencer & marketing programs for a wide array of global brands like 3M, IKEA, AirBnb, Mercari, Nivea, Amazon Prime, Mars Inc, Intuit TurboTax & many moreMy main responsibilities are as follows:-Devise influencer & social media strategies to meet diverse client requirements-Generate innovative social-first ideas, influencer campaigns, content, & more-Craft winning presentations for pitches, both independently & collaboratively-Conduct research to gather insights, data, & statistics to bolster creative strategies-Participate & lead internal strategy briefings & brainstorming sessions-Represent both clients & the creatives throughout meetings & pitches-Conduct reviews of presentations & proposals, ensuring accuracy & design quality-Keeping ahead of social media trends, influencers, & platform updates to inform creative advertising approaches

As the content specialist for Fluent - a premium Florida medicinal cannabis brand, I was responsible for creating and developing marketing content, primarily through email and SMS communications. In addition to these duties, I also served as a general resource specialist for all company content, managing the website, creating and organizing written social media content, collaborating with the team to generate new ideas, and developing written documents such as manuals, guides, blog posts, and presentations. In my role, I was involved in every aspect of content creation, from research and proofreading to design and writing.

It all started with 200 friends sailing together 11 years ago. Fast forward a few years, and The Yacht Week had grown through word-of-mouth as THE ultimate place to bring your group of friends, and make hundreds of new ones by sharing unique moments together. Then came The Ski Week, introduced as a way for people to keep exploring the world together in a different context. Same vibe, different altitude.My main responsibilities were as follows:* Administrate the creation & publishing of relevant, original, high-quality content across platforms & integrated with email, website, blogs, & social* Provide editorial, creative, and technical support to team members* Deliberate campaign and content planning, strategy, and goal setting* Develop our brand awareness, presence, and online reputation* Manage & oversee all marketing efforts and campaigns

Focusing on media strategy and creativity, we offer ambitious clients a service no other UK agency can provide.We call this 'Media & Some'​... and the Media Week Awards called us Agency of the Year 2017!My main responsibilities were as follows:* Acting as account lead for the overall management of the client relationship and client activities, for brands such as Kopparberg, Dunelm, The Gym, Yorkshire Tea & more* Creative social content and profile management across all social platforms & ensuring that it remains aligned to the wider brand strategy of the client* Management of the strategic and longer-term planning of the overall client accounts* Overseeing of status reporting both internally and externally*Creation and leading client, as well as internal, reports and presentations

As part of a global OMD network of 12,000 people in over 100 countries, combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD Adweek’s Global Media Agency of the Year 2019.My main responsibilities were as follows:* Responsible for key day-to-day contact with the production teams & clients such as Barclays, Pepsi, & Channel 4, ensuring that OMD UK are meeting their content & social needs* Leading brainstorms & strategy development for integrated campaigns* Support the Accounts team to ensure that the social media & content strategy is implemented & client targets are delivered.

/// Advertise Less & Inspire More ///Inkwell is a start-up style media company that specializes in creating and distributing story-driven content for brands. Taking a human and collaborative approach to campaign development by inviting some of the most influential social, culture and creative icons in the world into the creative process.My main responsibilities were as follows:• Manage day-to-day correspondence & campaigns for a handful of clients including Redbull, Samsung, & GoPro• Create social & digital content. From Instagram stories, to newsletters, to banner ads - a bit of everything• Social media execution. Maintain social channels and calendars for clients across a variety of platforms• Community Management. Monitor social platforms, engage, respond & participate• Metrics, analytics, nerdery. Make sense of the data. Publish, measure, iterate, improve

• Managing and updating the mobile social application’s content and data• Develop and expand community of users and the outreach efforts• Writing and editing copy for social, email, website and application usage• Monitor effective benchmarks and results for measuring the impact of social media• Create and apply social media strategy• Content development, deployment and planning for the mobile application through multiple content channels

• Account handling for high-end clients in the automobile, banking, jewelry and travel industries• Supporting the AM thoughout every process from finance, production and day to day management• Prepared creative briefs and designed slide decks for new business pitches and client meetings• Strategic planning and assisting in the creative process and production• Developed conceptual work and ideas for social media, digital, events and traditional methods• Direct liason between our agency, in-house teams and the clients

• Researched, planned and developed advertising campaigns• Created and strategized concepts for future use by the agency• Worked with a wide variety of clients and media• Pitched campaigns in a competitive format and team setting• Working and shadowing in all sectors of the agency

Plan events such as concerts, and outdoor recreation activities, and the advertising methods used for the events• Produce promotional videos and photograph events• Host events for thousands of students• Work up to 20-hour shifts