Javed Sheikh Email & Phone Number

Sydney, Nsw, Au

Mumbai, Maharashtra, India

Founded The Magical Port to deliver comprehensive branded content solutions for top brands such as Skoda, Hyundai, Renault, Oppo, Vivo, Forbes, Vodafone, and Discovery. Led innovative projects using Generative AI and gamification to elevate content experiences and drive digital transformation.• Developed award-winning branded content projects, leveraging AI tools to optimize content creation and gamified campaigns to enhance audience interaction.• Led creative teams in producing 360-degree campaigns that seamlessly integrated modern technology, increasing client engagement and brand loyalty.• Managed content production across multiple media platforms, achieving significant gains in audience reach and brand affinity.

Mumbai Area, India

Led the creative transformation of the Saffola brand, managing rebranding efforts, digital content creation, and multi-platform campaigns. Utilized Generative AI to enhance audience targeting and content personalization, resulting in increased brand visibility and engagement.• Spearheaded Saffola's rebranding across digital and traditional channels, driving a 30% boost in brand visibility.• Integrated AI-driven insights into creative strategies, leading to a 25% improvement in engagement metrics.Developed interactive campaigns incorporating gamification elements, significantly boosting customer engagement and brand loyalty.

Mumbai Area, India

As a skilled professional with expertise in digital marketing, design, communication, and people management, I successfully launched premium movie channels, &Flix and &Prive, and established a clear brand strategy for the English cluster business unit. By managing the brand budget across different channel IPs and campaigns, supporting sales and distribution teams with innovative brand solutions, and driving social media engagement, I achieved significant growth for the channels. &Flix viewership grew by over 50% in Dec 2018 compared to Zee Studio's viewership in Dec 2017, while &flix HD saw a growth of close to 250% in the same time and secured the second position. Additionally, &Prive HD became the top-rated premium English HD movie channel for the year 2017-18. I also executed high-quality campaigns across television and digital platforms and successfully rebranded Zee Café, launching BBC First dramas, House of Cards, Big Bang Theory, Hollywood on Café, and more.

Mumbai Area, India

Launched regional movie channel - Star Pravah with award winning brand campaign, overturning the number one channel after 5 years on the back of a 270%+ viewership growth and tripling market share over a 18-month period.Problem Identification for a business which was declining for more than 3 yearsLed an extensive study to understand the mindset of the Marathi viewer and evolutionover the decades, speaking to viewers across urban and rural Maharashtra as well as historians, writers and content makers, The insights led to a new positioning as well as content lens for the channel. Resurrected the promotional strategy & content line-upLead the digital shift of the channel and revamp their digital properties – websites & social media.Enhance digital reach of the brand through innovative & engaging content strategies • Create innovative brand campaigns with a 360 degree media mix - Print, Radio, TV, Digital, OOH & BTL.

Mumbai Area, India

Launched premium television channels - UTV Stars / World Movies / UTV Action and executed high quality campaigns across television and digital platformsDrive brand solutions through third party associations to generate revenue on monetized propertiesManage the digital assets – website & social media for national & regional campaignsGenerate revenue by creating new properties in line with brand and client requirementsRecruited top advertising & brand design agencies and directed them to meet brand standards. Understanding the inner dynamics of how a creative is built, & where negotiations (time, cost, quality) can be made.

Mumbai Area, India

Astro - Food Food Channel Brand Design

Mumbai, India

Reliance Broadcasting - Big Magic Brand Design

Mumbai Area, India

Zoom television (Times Of India)Launched and Brand design

Singapore

Mumbai Area, India

Mumbai Area, India