We are a collection of like minded, servant leaders who want to give back to the professional community by sharing our career experiences, tricks of the trade, tools for success with those who need a boost in their career. https://www.linkedin.com/groups/13857220/

Reporting to VP of Marketing; Mobile Hardware. Responsible for driving Google Hardware’s $2B mobile product portfolio - Google Pixel 2 & 3 (smartphones), Pixel Book (laptop) and Pixel Slate (tablet). Lead at passionate team of twelve reports, to create consumer insights, brand strategy, brand communications, digital marketing, paid/organic social, and performance marketing.● Built a talented and diverse team of 12 marketers to lead Global integrated campaigns● Developed the category’s first customer segmentation and consumer muse, based on global macrotrends,marketplace, competitive, qualitative and quantitative insights.● Partnered with Product Marketing to create a distinct product positioning and consumer relevant features to hero in retail and marketing campaigns.● Led the creation of Global brand strategy and creation of ATL/BTL campaign assets for two generationsproducts, that elevated brand awareness, consideration and cultural relevance across the US, UK, FR, AU, DEand IN.● Identified and executed business critical partnerships like The Grammy’s, Marvel, Childish Gambino and Conde Nast with never-done-before product integrations (AR Stickers) worth over $65M in media.

I direct a team of 40 rock stars (across nine sport categories) in devising, integrating and executing on prominent, industry leading consumer experiences that inspire West Coast athletes to shine. Among these experiences: Nike Women’s Half Marathon, Super Bowl SF and Mamba Day (which marked the launch of the Kobe 11, and became NIKEiD’s must successful launch ever.)✔ Lead a territory generating nearly $1B in annual revenue. Have played a key role in the West delivering double digit growth for eight consecutive quarters.✔ Directed one of Nike’s biggest consumer experiences, the Nike Women’s Half Marathon in San Francisco. Broke all city social engagement records and more than doubled revenue compared to any other experiential marketing campaign that preceded it.

I was promoted into a senior brand leadership role, gaining “boots on the ground” opportunity to execute on strategies developed from consumer insights. Here, I led the NA brand teams representing Football / NFL, Baseball and Men’s Training in devising strategy, developing creative and consumer journeys and then delivering major, integrated campaigns (including those designed to drive licensed business for the NFL and MLB).✔ Led the Nike / NFL integrated marketing campaign for Super Bowl XLIX in NYC, one of the NFL's most important Super Bowl moments -- in a major market and the first Super Bowl played outdoors in a cold-weather city. The event provided the perfect platform for the launch of Nike’s cold weather products.

I earned a director role with responsibility for driving global insights, brand strategy and marketing plans for key seasonal product launches within Global Men’s Training, Baseball and Football / NFL.✔ Launched the Nike x NFL Partnership, building from the ground up an enormous initiative that included the biggest PR launch the brand has ever done – the reveal of 32 teams’ newly designed uniforms on 32 Nike athletes. Negotiated all 32 marketing deals, launched retail destinations. and led player creative.✔ Produced Nike’s first-ever NFL TV campaign, “Fast is Faster,” a highly successful, co-branded campaign that launched the NFL x Nike jerseys.

I was recruited by a former Wieden+Kennedy client (a long-time advertising and insights leader for Nike) to plan and execute all qualitative and quantitative consumer insights for Global Basketball and Men’s Training. In this role, I served as a key contributor in Nike’s shift from being a “footwear company” to one segmented by category.✔ Partnered to set the first ever global category foundation for Basketball and Men's Training; directed the consumer insights that led to a consumer muse, category mission, vision and positioning.

I shifted into a senior planning role with responsibility over global insights and cross-category brand strategy development, for both adidas and Ask.com. Here, I crafted brand and product creative briefs and led team briefings. I also monitored and interpreted cultural and social trends relevant to each client’s business.

I made a deliberate shift into advertising strategy, accepting an opportunity to develop strategies for Honda, Wells Fargo and the U.S. Army. Here, I coordinated qualitative and quantitative research projects and moderated focus groups, then analyzed data and developed strategic recommendations based on insights.

I coordinated internal day-to-day advertising development activities and ensured that timely production schedules were maintained for a key client, Land Rover. In this role, I also devised client strategy and creative briefs.

I led a team in the development of creative strategy and brand building / brand awareness campaigns for House of Blues and the International Olympics Committee (IOC).

I was recruited based on my combined knowledge of basketball and advertising to manage TV, print, radio, collateral and grass-root promotional projects for Nike Basketball and Football, and Footlocker.