Jessica Betts Email & Phone Number

Philadelphia, Pa, Us

Bala Cynwyd, Pennsylvania, Us

Created strategies that translated organizational needs into maximized funding for existing and new programs with an eye to strong infrastructure. Focused on institutional, event-based, and peer-to-peer fundraising, which accounted for more than 70% of organization’s $5 million annual income. Select accomplishments:• Rebranded LBBC’s signature peer-to-peer fundraising event, including new name and comprehensive segmented communication. Since 2013, event income increased 39%.• Pivoted Reach & Raise: Philadelphia to a virtual event in spring 2019, maintaining projected net income.• Standardized sponsorship fundraising materials, processes, and outreach, leading to 208% increase in sponsorship of Reach & Raise: Philadelphia since 2013.• Managed relationships with major corporate partners, creating meaningful benefits while ensuring brand integrity. • Incorporated fundraising into LBBC’s leadership volunteer training, diversifying fundraising opportunities and strengthening their connection with LBBC.• Worked with consultants to increase institutional support through more aggressive prospect research and cultivation, resulting in grants from three new foundations totaling close to $50,000 in less than eight months.• Oversaw social media fundraising presence, both paid and organic, and added Facebook Fundraising to organization’s suite of peer-to-peer fundraising tools.• With VP, Advancement, assessed departmental staffing needs, and ensured that work was accomplished efficiently while opening capacity for new projects. Hired, trained and managed staff in three positions, as well as consultants.• Created messaging for fundraising materials, including grant proposals and training presentations. Carefully assessed audience and overall goals to produce clear, concise, and persuasive pieces.• With the VP, Administration, worked to conceptualize and implement organization-wide processes to transition to a more cohesive, organized virtual workplace.

Brooklyn, New York, Us

Planned, and managed all aspects of five to seven annual fundraising events, as well as other Development events, raising as much as $1.6 million gross annually and reaching more than 2,000 individuals. Has grown the PPA fundraising event calendar from one every other year to at least five yearly, improving the organization's income by 293% over the past 10 years. Developed new events in response to changes in the fundraising environment as well as shifting demographics, resulting in a comprehensive annual event calendar and increased community involvement and greater visibility for the Alliance. Event highlights: A Walk for Prospect Park, started in 2010 with 250 walkers and $15,000 gross; in 2012 the event had 1,200 walkers and runners and $90,000 gross. Conceived and managed 2011's Toast to Tupper, the PPA's first event to gross more than $1 million, with more than 900 guests. Established and managed Junior and Playground Committees to engage highly desirable and highly motivated donors, and worked with Board members to create fundraising strategies and encourage community participation in and support for events. Supervised direct and indirect reports and directed outside consultants to expand and improve events year over year. Established and nurtured relationships with community leaders and corporate and small business contacts. Analyzed effectiveness of current event schedule and made adjustments to respond to changes in constituent demographics, best practices in fundraising, and organizational evolution, ensuring a comprehensive, interrelated calendar to engage donors old and new and draw them closer to the organization. Was actively involved in all logistic and creative aspects of events, including: researching and writing corporate sponsorship proposals and contracts; envisioning and launching social media campaigns; creating and managing annual budgets in excess of $400,000; producing invitations, journals, and related event materials.

Brooklyn, New York, Us

Increased the number of members by 18% and reached out to new constituencies. Established the Junior Committee to increase engagement of young donors, which is now in its 11th year and has raised significant funds and generated important publicity. Worked with a consultant to manage conversion and plan structure of organizational database (Raiser's Edge), ensuring accuracy of data and ease of use for staff. Planned and wrote bi-yearly member acquisition mailings as well as all other membership materials. Planned and executed events for members and served as advisor to other departments to ensure consistency and professionalism.

New York, Ny, Us

Computed and assembled financial portion of report for art show expenses and earnings. Responsible for daily acknowledgements as well as ticket distribution.

Bachelor Of Arts (Ba), History

Graduate Work, American History (United States)