- Brokeboys' (@brokeboyskl on Instagram) is a clothing brand created during my time in college.- The brand is run by myself and one other partner - with me taking the roll as the creative director, mainly creating designs, forming concepts and ideas, and as well as providing marketing stratagies.- I have always been looking for a way to incorporate my love for clothing and fashion with my fascination of marketing and how it can be so effective in running a successful business- Prior to starting university, the direction of the brand had been inspired by brands i personally wore myself and ones in which I could personally relate to - upon starting university, I was surprisingly shocked at how transferrable the knowledge and information was to my own business.- The understanding of Human social behaviour and Consumer behaviour are some of the theories that I never fail to apply when preparing for a launch. - During April of 2019, the brand had achieved its first stockist in one of the most premier skating stores in Kuala Lumpur, KrookzKL in their old storefront located in Bangsar.- I was thrilled to see how my application of both sociology and marketing theories translated to real life - with 3 of our collections in 2022 having continuously sold out.- In 2022, with an initial capital outlay of 1,600 ringgit split equally between 2 partners, these were the financial landmarks we were able to achieve in the span of 4 months; 1) Revenue : 11,767 Ringgit 2) Profit : 4,775 Ringgit

Influencer Marketing Department (Serious Fluence)Campaign Strategy: Played a key role in ideation, development and execution of influencer marketing strategies, alignment with clients brand goals - ultimately resulting in a growth in engagement.Influencer Outreach: Carefully selected, identified and established partnerships with macro, micro and nano influencers that align with specific client campaigns - which increased brand reach and awareness overall.Content creations: Collaborated with an array of influencers to produce content that would resonate with our clients target audience and also independently produced monthly content for our own website and Instagram page (Serious Fluence) Negotiations: Managed contracts and negotiations with influencers with regard to fees, ensuring a mutually beneficial agreement.Campaign Management : Oversaw the execution of influencer campaigns (FINCO MY & The Farm MY), ensuring that the deadlines were met and the campaign was within budget.Post Campaign Report: Independently prepared campaign wrap-ups consisting of; an overall campaign overview, influencers content performance overview, overall audience sentiment and Influencer sentiment - providing a clear overview of the campaign as a whole for the clientPlatforms: Experienced in understanding and extracting data from Instagram, TikTok, Youtube and TwitterResearch & Insights Department (Serious Media)Data collection: Collected data through platforms such as GWI, BrandWatch, Meta-Business Suite and Google to gather relevant information on consumer behaviour and preferences to justify marketing strategies.Data Analysis: Closely analysed data to identify patterns, trends and insights - allowing for justifiable inferences to be made for the clientCompetitive Analysis: Experience in evaluation of competitors’ strengths, weaknesses, strategies, and market positioning to gain insights for competitive advantage.

(1) Client Engagement and Communication: * Managed inquiries about event space rental, offering timely and detailed responses. * Interacted professionally with clients in person, by phone, and through email. * Provided informative site tours for potential clients. (2) Event Space Presentation: * Conducted tailored tours, highlighting space features and benefits. * Influenced client decisions by showcasing unique selling points. * Customized presentations to meet individual client preferences. (3) Problem Solving and Decision Making: * Resolved inquiries and issues promptly to maintain high client satisfaction. * Offered tailored solutions and recommendations to assist clients. * Collaborated with colleagues for complex requests. (4) Product Knowledge and Information: * Demonstrated in-depth understanding of space layout, technical capabilities, and services. * Communicated pricing, availability, and customization options accurately. * Created and updated informational materials. (5) Client Relationship Management: * Built strong client relationships through exceptional service. * Maintained client database for personalized follow-ups. * Supported retention and expansion efforts with sales and marketing teams. (6) Team Collaboration: * Coordinated with colleagues and management for efficient client handling. * Shared insights to improve services and processes. * Collaborated across departments to address challenges.

- Worked as a fashion marketing specialist - Applied data driven customer insight and communication approaches to support my team- Media Tracking for the UK fast fashion brand Topshop- Launched a new website for a French kids brand Du Pareil Au Meme- Helped handled and organise an in-store press event for the Italian premium leather goods brand Furla