Leads efforts to improve UI/UX design for increased user satisfaction and engagement, utilizing data-driven insights and competitor analysis to inform design decisions, consistently delivering user-centric solutions

• Conducted a comprehensive brand audit for FPH IT, establishing the FPH IT Branding Standards Manual for a consistent and effective brand identity.• Enhanced IT Branding and Communications processes by creating the IT Communications Management Manual, outlining roles and responsibilities, standard operating procedures, and content strategy.• Implemented a streamlined Google Sheets database for FPH IT Branding and Communications, optimizing the tracking, scheduling, and management of communication materials.• Played a key role in digital infrastructure development, creating Google Site portals for three vital projects: (1) Active Directory Access Management, (2) IT Portal, and (3) Employee Portal, accessible to all FPH employees.

▪ Utilized market research data in the design and development of merchandise for Palette — a merchandise brand and one of the income-generating projects of UP IE Club.▪ Partnered with brand affiliates on advertising initiatives, and produced effective social media marketing collateral, resulting in a 10% increase in Facebook likes and a 27% increase in Instagram followers.▪ Coordinated with a third-party manufacturer for production, managed a selling account on Shopee, tracked pre-order requests and cash flows through Google Sheets, and coordinated with courier partners ensuring timely and reliable delivery to customers and resulting in gross revenue of ₱8,757.

Led a team of five associates in managing email correspondence from companies providing career-related opportunities for UP Diliman Engineering students to be disseminated through the UP CAPES Facebook Page

▪ Provided diverse design and marketing solutions including logo design, brand kits, social media collaterals, and more, to brands in retail, food, real estate, and lifestyle sectors.▪ Collaborated with fellow interns in developing a brand audit presentation to share key insights, segment analysis, and provide solutions to aid in the brand refresh of a food solutions corporation.

▪ Utilized a Google Sheet database to oversee all requests for external publicity materials within the organization, and delivered a total of 26 publicity requests at an 85% on-time delivery rate.▪ Developed and delivered 3 comprehensive brand kits, contributing to a consistent brand identity.▪ Managed a team of 15 creatives, including 4 Project Managers, 4 Creative Heads for Matrix Projects, and 7 Creative Pool Members, to execute high-quality publicity initiatives and achieve organizational goals.

The Bicol Scholar is the Official Student Publication in English of PSHS-BRC.It has been awarded 2nd and 4th Best in Layout and Composition during the Regional Schools Press Conference in 2018 and 2019, respectively.