Jeff Aboud Email & Phone Number

San Jose, CA, US

Madrid, Madrid, ES

Lead the global marketing efforts for early-stage startup. Joined the company during in its pre-seed, pre-product stage and built messaging, positioning, branding, sales- and customer-facing materials, and web presence from scratch. Now managing our growth and global roll-out while building a high-performing marketing team. Focused on building a strong.

Vancouver, BC, CA

• Led the global Marketing organization covering the entire marketing mix. Inherited a team and function that needed to start with the basics and transformed them into a high-functioning, high-producing organization..
• Worked with key stakeholders to develop the company’s first formal messaging document and implemented it across the organization.
• Established a regular cadence of outbound demand generation activities that focused on specific campaigns and created the company’s first ABM program, resulting in 45% opportunity-to-closed/won and $4:$1.
• Developed the company’s first proactive PR strategy and personally managed those efforts, including press outreach activities and conducting briefings, to maximize share of voice.

Columbia, MD, US

• Developed the strategy and led all marketing activities for the organization’s risk-based vulnerability management solution, including messaging, content development, marketing campaigns, demand generation, and.
• Assessed customer/prospect challenges and developed product/technology solution to solve those challenges.
• Led large, multi-functional team to develop and implement comprehensive integrated marketing programs that included product and technology collateral development, webinars, field marketing activities, demand generation.
• Developed and delivered persuasive presentations including analyst briefings, press briefings, industry events, webinars, and trade shows.
• Managed strategic launches and developed competitively differentiated messaging to distinguish Tenable’s risk-based VM solution from individual tools delivered by competitors; drove the go-to-market strategy and.
• Analyzed the efficacy of all marketing campaigns and used that data to optimize the team's efforts and maximize ROI.

Santa Clara, California, US

• Led the product marketing team in the development of product messaging, customer-facing collateral, and sales enablement materials. Drove the entire go-to-market strategy and spearheaded the promotion of both existing.
• Revamped product and corporate messaging to properly position Kenna as a leader in the Vulnerability Risk Management market.
• Produced and managed sales enablement program to keep sales educated on new product features, key competitive events, customer-facing collateral, and go-to-market programs.
• Assessed Kenna’s customer and revenue composition to develop integrated marketing programs to support corporate goals to double YOY revenue and achieve a 4X revenue pipeline.

San Jose, California, US

• Led a diverse marketing organization, spanning five key marketing functions (product marketing, demand generation, field marketing, customer marketing, tradeshows & events), and developed and implemented global.
• Revamped/cleansed the lead generation activities, resulting in 70% improvement in YOY lead generation performance, achieving $4:$1 marketing-sourced and $34:$1 marketing- influenced revenue-to-spend.
• Created and managed a multi-city field marketing event across the United States, resulting in the forward motion of a $1.6 million deal, and created $3 million in additional pipeline.
• Developed multi-touch funnel engagement and nurturing, as well as account-based marketing tactics to support sales in their efforts to penetrate key target accounts and verticals.

San Francisco, California, US

• Developed and implemented product marketing activities to maximize the success of Splunk's security portfolio.
• Led cross-functional team to develop and launch cloud-based product trial aimed at improving attach rates for premium product, resulting in 200 trial subscriptions in the first year with a 20% conversion rate.
• Developed, implemented and managed cross-functional product launch process and corresponding outbound campaign to ensure comprehensive coverage amongst customers and target prospects.
• Worked with SE’s and Field Marketing to develop consistent, high quality content and messaging delivered at 70 global field marketing events.
• In six months, produced 12 customer case studies and corresponding sales materials and managed three customer speaking sessions at industry events, including storyline development

San Jose, CA, US

• Managed cross-divisional, cross-functional relationships to position Cisco as a thought leader in Internet of Things (IoT) technologies, as well as with the security ramifications of IoT adoption.
• Worked with executives and technical leaders to develop IoT architecture and executive briefing presentations to position Cisco as a thought leader in IoT technology.
• Developed and executed comprehensive marketing strategy to communicate security solutions through roundtable discussions, Executive Briefing Center (EBC) presentations, public speaking engagements, customer-facing.

San Jose, CA, US

Lead, develop, and implement global product marketing activities for $2 billion network security portfolio, including firewall and IPS for midrange, enterprise, and data center markets. Manage cross-functional virtual teams comprised of product managers, marketing communications, business unit leaders, channel and field sales, and channel marketing to.

Work with clients who have a variety of marketing needs – from the development of high-level marketing strategies to the tactical implementation of those strategies. Develop and implement marketing programs, branding and marketing communications campaigns, lead generation, product launch, and product marketing activities. Work in conjunction with a.

Palo Alto, CA, US

Manage relationships with major partners and analyze business results of those partnerships. Develop marketing strategy to achieve business results, as well as to maximize the mutual value of the partnership.

Tokyo, Japan, JP

• Developed and executed comprehensive marketing strategy to replace Trend’s historical reactive approach to virus alerts with a proactive stance on an array of content security threats.
• Developed new marketing process that reduced response time to virus alerts by 300% and enabled efficient, 24x7 response to non-alert threats.
• Developed and executed strategic plan to beat established market leaders, moving the company from third to first place in share of positive reach, percent of positive impressions, and number of media mentions in six.

Palo Alto, CA, US

• Together with a team of direct reports, researched and analyzed the needs and wants of the software developer audience, and developed new service portfolio to effectively serve those needs.
• Developed new service portfolio aimed at the developer audience, mitigating $62 million in annual technical escalation costs and generating $20 million in annual incremental revenue.
• Built market presence in Asia, where none had previously existed. In 2 years, grew Asia from $0 to 15% of Sun’s annual revenue for software development tools.
• Successfully developed and executed a comprehensive marketing strategy to re-brand an established software product portfolio, maintaining a $100,000,000 revenue stream that was jeopardized by the change..

Mba, Business, Management, Marketing, And Related Support Services

Executive Leadership