Jeff Aboud's Location
San Jose, California, United States, United States
Jeff Aboud's Contact Details
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About Jeff Aboud
Experienced, goal-oriented marketing leader with a deep-rooted passion for problem solving and 20+ years of delivering tangible marketing results to organizations of all sizes. Skilled in strategic development and tactical implementation of marketing plans and aligning diverse, high-performance teams to maximize revenue and market growth. Experience establishing and nurturing collaborative relationships with internal and external stakeholders to boost productivity. MBA and Executive Leadership Training.Executive Leadership | Product Marketing | Marketing Strategy | Demand Generation | Pipeline Growth | Field Marketing | Integrated Marketing Programs | Marketing Communications | High-Performance Team Building | Cross-Functional Leadership
Jeff Aboud's Current Company Details
Cybersecurity Marketing Consulting
Fractional CMO
San Jose, CA, US
Jeff Aboud Work Experience Details
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Fractional CmoCybersecurity Marketing ConsultingSan Jose, Ca, Us
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Senior Vice President Of MarketingOnum Apr 2023 - Oct 2024Madrid, Madrid, EsLead the global marketing efforts for early-stage startup. Joined the company during in its pre-seed, pre-product stage and built messaging, positioning, branding, sales- and customer-facing materials, and web presence from scratch. Now managing our growth and global roll-out while building a high-performing marketing team. Focused on building a strong brand name and maximizing sales and revenue growth, as well as customer loyalty/renewals. -
Vice President Of MarketingActivestate Jan 2022 - Jan 2023Vancouver, Bc, CaLed the global Marketing organization covering the entire marketing mix. Inherited a team and function that needed to start with the basics and transformed them into a high-functioning, high-producing organization. Helped the struggling company achieve 20% YOY growth.• Worked with key stakeholders to develop the company’s first formal messaging document and implemented it across the organization.• Established a regular cadence of outbound demand generation activities that focused on specific campaigns and created the company’s first ABM program, resulting in 45% opportunity-to-closed/won and $4:$1 marketing-influenced bookings-to-spend, despite the company's lack of product-market fit.• Developed the company’s first proactive PR strategy and personally managed those efforts, including press outreach activities and conducting briefings, to maximize share of voice. -
Director Of MarketingTenable Jan 2020 - Jan 2022Columbia, Md, UsDeveloped the strategy and led all marketing activities for the organization’s risk-based vulnerability management solution, including messaging, content development, marketing campaigns, demand generation, and go-to-market strategies, resulting in $89 million in pipeline in 18 months.• Assessed customer/prospect challenges and developed product/technology solution to solve those challenges.• Led large, multi-functional team to develop and implement comprehensive integrated marketing programs that included product and technology collateral development, webinars, field marketing activities, demand generation campaigns, and sales/partner enablement efforts, generating $10:$1 marketing- influenced bookings-to-spend• Developed and delivered persuasive presentations including analyst briefings, press briefings, industry events, webinars, and trade shows.• Managed strategic launches and developed competitively differentiated messaging to distinguish Tenable’s risk-based VM solution from individual tools delivered by competitors; drove the go-to-market strategy and spearheaded the promotion of all products that were included in the solution.• Analyzed the efficacy of all marketing campaigns and used that data to optimize the team's efforts and maximize ROI. -
Director Of Product MarketingKenna Security Feb 2018 - Nov 2019Santa Clara, California, UsLed the product marketing team in the development of product messaging, customer-facing collateral, and sales enablement materials. Drove the entire go-to-market strategy and spearheaded the promotion of both existing and new SaaS security solutions.• Revamped product and corporate messaging to properly position Kenna as a leader in the Vulnerability Risk Management market.• Produced and managed sales enablement program to keep sales educated on new product features, key competitive events, customer-facing collateral, and go-to-market programs.• Assessed Kenna’s customer and revenue composition to develop integrated marketing programs to support corporate goals to double YOY revenue and achieve a 4X revenue pipeline. -
Director Of Integrated MarketingA10 Networks May 2016 - Oct 2017San Jose, California, UsLed a diverse marketing organization, spanning five key marketing functions (product marketing, demand generation, field marketing, customer marketing, tradeshows & events), and developed and implemented global marketing activities across the product portfolio to drive awareness, support thought leadership, and maximize revenue.• Revamped/cleansed the lead generation activities, resulting in 70% improvement in YOY lead generation performance, achieving $4:$1 marketing-sourced and $34:$1 marketing- influenced revenue-to-spend.• Created and managed a multi-city field marketing event across the United States, resulting in the forward motion of a $1.6 million deal, and created $3 million in additional pipeline.• Developed multi-touch funnel engagement and nurturing, as well as account-based marketing tactics to support sales in their efforts to penetrate key target accounts and verticals. -
Sr. Product And Solutions Marketing Manager, Security MarketsSplunk Mar 2015 - May 2016San Francisco, California, UsDeveloped and implemented product marketing activities to maximize the success of Splunk's security portfolio.• Led cross-functional team to develop and launch cloud-based product trial aimed at improving attach rates for premium product, resulting in 200 trial subscriptions in the first year with a 20% conversion rate.• Developed, implemented and managed cross-functional product launch process and corresponding outbound campaign to ensure comprehensive coverage amongst customers and target prospects.• Worked with SE’s and Field Marketing to develop consistent, high quality content and messaging delivered at 70 global field marketing events.• In six months, produced 12 customer case studies and corresponding sales materials and managed three customer speaking sessions at industry events, including storyline development -
Technology And Solutions EvangelistCisco Systems Jul 2013 - Mar 2015San Jose, Ca, UsManaged cross-divisional, cross-functional relationships to position Cisco as a thought leader in Internet of Things (IoT) technologies, as well as with the security ramifications of IoT adoption.• Worked with executives and technical leaders to develop IoT architecture and executive briefing presentations to position Cisco as a thought leader in IoT technology.• Developed and executed comprehensive marketing strategy to communicate security solutions through roundtable discussions, Executive Briefing Center (EBC) presentations, public speaking engagements, customer-facing collateral, and social media. -
Sr. Product Marketing ManagerCisco Systems Jul 2010 - Jul 2013San Jose, Ca, UsLead, develop, and implement global product marketing activities for $2 billion network security portfolio, including firewall and IPS for midrange, enterprise, and data center markets. Manage cross-functional virtual teams comprised of product managers, marketing communications, business unit leaders, channel and field sales, and channel marketing to maximize the success of new products while protecting existing revenue streams. Develop and implement comprehensive marketing strategies including product branding and positioning, as well as multi-year communications strategies for the portfolio.
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Marketing ConsultantIn-Focus Marketing Jul 2007 - Feb 2012Work with clients who have a variety of marketing needs – from the development of high-level marketing strategies to the tactical implementation of those strategies. Develop and implement marketing programs, branding and marketing communications campaigns, lead generation, product launch, and product marketing activities. Work in conjunction with a personal network of marketing consultants with expertise in Web design/creation, advertising, graphic design, and public relations. Current and former clients include Cisco, Symantec, NETGEAR, Check Point, Iomega, and Adaptec, in addition to many small and start-up firms.
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Senior Manager, MarketingPaycycle Jul 2006 - Jul 2007Palo Alto, Ca, UsManage relationships with major partners and analyze business results of those partnerships. Develop marketing strategy to achieve business results, as well as to maximize the mutual value of the partnership. -
Sr. Manager, Global Threat Response MarketingTrend Micro Feb 2005 - Jul 2006Tokyo, Japan, JpDeveloped and executed comprehensive marketing strategy to replace Trend’s historical reactive approach to virus alerts with a proactive stance on an array of content security threats.• Developed new marketing process that reduced response time to virus alerts by 300% and enabled efficient, 24x7 response to non-alert threats.• Developed and executed strategic plan to beat established market leaders, moving the company from third to first place in share of positive reach, percent of positive impressions, and number of media mentions in six months. -
Group Marketing ManagerSun Microsystems Aug 1995 - Feb 2005Palo Alto, Ca, UsTogether with a team of direct reports, researched and analyzed the needs and wants of the software developer audience, and developed new service portfolio to effectively serve those needs.• Developed new service portfolio aimed at the developer audience, mitigating $62 million in annual technical escalation costs and generating $20 million in annual incremental revenue.• Built market presence in Asia, where none had previously existed. In 2 years, grew Asia from $0 to 15% of Sun’s annual revenue for software development tools.• Successfully developed and executed a comprehensive marketing strategy to re-brand an established software product portfolio, maintaining a $100,000,000 revenue stream that was jeopardized by the change..
Jeff Aboud Skills
Product Marketing
Enterprise Software
Lead Generation
Strategy
Cross Functional Team Leadership
Product Management
Marketing Communications
Leadership
Strategic Partnerships
Multi Channel Marketing
Go To Market Strategy
Marketing
Sales Enablement
Cloud Computing
Crm
Positioning
Saas
Marketing Strategy
Messaging
Start Ups
Management
Product Launch
Channel Partners
Program Management
Sales
Security
Customer Relationship Management
Business Alliances
Public Relations
Market Research
Demand Generation
Software As A Service
Business Strategy
Copywriting
Thought Leadership
Marketing Management
Customer Relations
Solutions Marketing
B2b Marketing
Competitive Analysis
International Marketing
Integrated Marketing
Jeff Aboud Education Details
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San José State UniversityAnd Related Support Services -
Uc Davis Continuing And Professional EducationExecutive Leadership
Frequently Asked Questions about Jeff Aboud
What company does Jeff Aboud work for?
Jeff Aboud works for Cybersecurity Marketing Consulting
What is Jeff Aboud's role at the current company?
Jeff Aboud's current role is Fractional CMO.
What is Jeff Aboud's email address?
Jeff Aboud's email address is ja****@****ble.com
What is Jeff Aboud's direct phone number?
Jeff Aboud's direct phone number is +140864*****
What schools did Jeff Aboud attend?
Jeff Aboud attended San José State University, Uc Davis Continuing And Professional Education.
What skills is Jeff Aboud known for?
Jeff Aboud has skills like Product Marketing, Enterprise Software, Lead Generation, Strategy, Cross Functional Team Leadership, Product Management, Marketing Communications, Leadership, Strategic Partnerships, Multi Channel Marketing, Go To Market Strategy, Marketing.
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