- Leading delivery of key features for Alle (Allergan Aestetics consumer loyalty app), enhancing user engagement and achieving business objectives.- Managed the development and rollout of a referral program, coordinating efforts to drive customer acquisition and organic growth.- Directed the technical implementation of a wallet redesign, ensuring improved usability and seamless integration.- Overseeing the full revision of the points ledger system, ensuring data integrity and a user-friendly experience.- Planned and executed tentpole events like Botox Day, ensuring technical readiness and seamless delivery in alignment with marketing efforts.- Partnering with cross-functional teams to define requirements, track progress, and deliver features on time.

- Managing Red Bull's streaming apps Program (Mobile, 10ft, AR, Analytics)- Owning and prioritizing the backlog to deliver against Red Bull TV apps roadmap - Continuously improving processes across organization to increase performance and quality- Acting as a Scrum Master for 3 engineering teams

- Launched Marketing Website for Yohana, a new wellness product focused on helping busy families prioritize well-being and Pro Portal, a tool to manage relationships with service providers- Partnered with business, creative and technical delivery teams to develop, maintain, and execute against the roadmap, drove reporting and user feedback analysis- Acted as a Scrum Master for a team of 12 engineers

Launched help.coinbase.com for the US and Japan market, improving self-service experience and customer satisfaction. Defined and analyzed metrics to guide product development and optimize the customer experience.

- Managed global product advocacy programs that increased sales, NPS and brand affinity for Google devices and services among our retail partners' sales frontline in the US and Canada - Worked with business leads to define and manage standardized cross-team process

Built dnamystery.com from ground-up.Gathered and refined product development business requirements. Created and communicated strategies to translate them into a feature roadmap and development calendar.Managed a remote software team of 5 people.Compiled and delivered reports on traffic trends using Google Analytics.

Audited and enhanced existing delivery process in order to synchronize several internal teams and 3rd parties and to improve cross-functional team performance.Improved Agile ceremonies structure: made standups quick, productive and owned by engineers; Grooming sessions - collaborative and focused on a high quality user stories; Retros - fun, focused on continuous improvement toward self-organized team and safe to share; Demos - proud to share work and open to all.

Launched Nissan Digital Platform for Nordic Europe and Baltics regions (7 markets total) in tight cooperation with RBUs, Sales, UX, Design, Engineering, QA and other critical stakeholders.Worked with Product, Engineering, Marketing, Sales, Legal, Finance, Customer Support and Dealerships to develop a comprehensive launch plan and coordinate all activities associated with the Rogue and Rogue Sport product launch.

Led all Digital Marketing activities for Ford EEMEA:www.ford.ru - managing the ford.ru website (up to 1 million total visits per month): localization, updating content with current promotions, prices, vehicles and events, continuously developing new pages (A/B testing), traffic acquisition strategy (email, display (direct and programmatic), paid social media, SEM, SEO).Led Mastercard Russia marketing website redesign project in order to improve user experience and increase key metrics. As a result, conversion increased by 60%.launched a special project for Sochi Games 2014 & Coca-Colawww.v-dvizhenii.com - project management from idea to launch, content management (including video production coordination etc), maintenance, traffic acquisition strategy development and implementation (email, display (direct and programmatic), paid social media, SEM).Launched informational and learning portal for healthcare professionals for Sanofi pharmaceutical company.

I was responsible for developing, implementing and managing digital media campaigns to support the customers' launches. On top of it I was responsible for managing creative assets (banners, landing pages, special projects with 3rd party vendors etc) development process.Key accounts: Unilever, LVMH