Tpm | Consumer Growth
Current- Leading delivery of key features for Alle (Allergan Aestetics consumer loyalty app), enhancing user engagement and achieving business objectives.- Managed the development and rollout of a referral program, coordinating efforts to drive customer acquisition and organic growth.- Directed the technical implementation of a wallet redesign, ensuring improved usability and seamless integration.- Overseeing the full revision of the points ledger system, ensuring data integrity and a user-friendly experience.- Planned and executed tentpole events like Botox Day, ensuring technical readiness and seamless delivery in alignment with marketing efforts.- Partnering with cross-functional teams to define requirements, track progress, and deliver features on time.