Jace Farran Email & Phone Number

Oneonta, Ny, Us

- Created brand identity, assets, color palettes, typography, and visual guidelines, resulting in increased brand recognition- Revamped website to improve PageSpeed, brand consistency, and ease of updating- Oversaw design projects, from prototypes to delivery, ensuring quality and accuracy- Designed quizzes and forms for customers, aligning closely with their branding and unique needs- Researched and wrote help docs to empower customers and reduce support requests- Consulted with CTO and COO to enhance platform UX and optimizing efficiency

- Designed graphics and branding for content creators - Promoted Kickstarter campaigns for illustration projects on social media and streaming platforms- Produced live streams and video tutorials covering topics such as art software, design and business tips for independent artists- Consulted artists and indie publishers to create effective marketing strategies- Designed and sent marketing emails to promote new products, sales, etc- Created illustrations for commercial use such as album covers, card decks and more

New Jersey

- Helped grow several niche blogs, with over 4+ million pageviews per month - Worked closely with partners to brainstorm, write and promote sponsored content- Created editorial graphics that fit within each publication's unique branding and voice- Analyzed performance and traffic sources to strategize content creation and promotion- Involved in brainstorming, writing, editing, publishing and promoting content- Designed site graphics, email newsletters, banner ads, and social media graphics- Ran sweepstakes and giveaways to grow email list and social followers

New Jersey, United States

- Designed, coded and sent email blasts- Segmented email lists based on customer data, such as past purchase, location, etc- Created targeted email campaigns for specific segments- Tracked and analyzed email campaign results- Worked closely with the VP to create a quarterly production schedule for emails