Jace Loo Email & Phone Number

San Diego, California, United States

Data Analyst - 2022 AMEC Gold for Best Use of Social Media Measurement

-Compiled weekly statistical reports and data tables -Generated and enhanced growth strategies based on micro and macro statistics reports and competitor research-Collaborated closely with sales team to carry users through lead to customer pipeline-Successfully met goals while adapting to changes in project requirements, deadlines, and work environment-Identified target audiences and engagement objectives, developed distribution strategies, and produced evergreen and brand-centric content-Planed, pitched, and executed social media and email campaigns for product and event launches to drive growth generation-Scheduled, wrote, and published social media posts for LinkedIn, Facebook, Instagram, and Twitter-Tracked and analyzed digital trends for strategies to increase social media presence, brand awareness, engagement, and B2B lead generation-Worked closely with sales team to carry users through marketing pipeline

-Increased impressions 731% and doubled engagement, averaged across four social media platforms-Managed social media campaigns for three product launches -Scheduled, wrote, and published social media posts for LinkedIn, Facebook, Instagram, and Twitter-Tracked and analyzed trends for strategies to increase social media presence and brand awareness

San Diego, California, United States

-Collaborated with campus leadership, colleagues, and the Department of Sociology to produce research paper on gender bias within tutoring center-Spearheaded adaptive revision strategy to operational procedures due to COVID-19-Conducted online and in person consultations with student writing projects-Piloted remote consultations platforms while adapting to evolving customer needs and business objectives-Refined and streamlined online consultation services for improved customer experience-Developed social media content with Canva to increase online visibility and brand awareness for target audiences-Maintained detailed consultation records-Supported and served as positive role model for two mentees

San Diego, California, United States

-Generated Excel Pivot Tables to uncover quantitative and qualitative trends in usage, user retention, and service satisfaction -Provided detailed analysis and insight on user experience -Analyzed customer feedback and usage data -Redefined target audience based on customer usage data and market research-Proposed partnership with campus leadership and organizations in order to create awareness of services to new market-Assessed service integration with campus mobile app to decrease customer to service friction

-Wrote, scheduled, and organized social media posts across multiple platforms through Hootsuite-Worked to increase social media, blog, and website traffic and engagement -Performed market research and analysis on industry-Tracked and monitored social media engagement through Google Analytics

San Diego, California, United States

-Attained over 12,000 followers in one year-Conducted analysis of products, paid services, and web traffic metrics-Authored content for strategic releases to targeted audiences-Launched marketing campaign to establish presence of new paid services platform-Expanded user engagement through free content that led to participation in paid services-Conducted paid consultations with over 50 unique clients

Orange County, California, United States

-Gained foundational eCommerce experience -Managed all finance, business administration, and accounting duties-Conducted performance measurement and analysis of key products-Monitored company performance against projections and prepared monthly and annual budgets-Designed and executed marketing campaigns to increase brand awareness, web traffic, and social media engagement -Managed product design, development, listing, and sales-Built and refined on-platform advertising strategy -Wrote copy for product descriptions and company story

Bachelor'S Degree, English Literature And Writing

Bootcamp, Data Science

Bachelor'S Degree, Sociology