Jacek Kolasiński Email & Phone Number

Warszawa, Woj. Mazowieckie, Polska

Warszawa, Woj. Mazowieckie, Polska

Warsaw, Masovian District, Poland

.: developing and implementing long-term strategies and creating marketing plans consistent with business goals in the field of marketing communication.: managing online events and coordinating the implementation of brand experience activities .: planning and implementation of complex advertising campaigns in ATL, BTL, digital and events - developed in cooperation with advertising and media agencies.: brand management, in particular for group of products.: introducing and supervising visual standards.: coordinating the implementation of marketing research on the financial services market, in particular the profile and preferences of consumers.: developing products and services.: planning and supervision over the implementation of the marketing budget

Warsaw, Masovian District, Poland

.: planning strategic marketing communication activities of the brand and products.: carrying out advertising projects in the area of communication in media and direct communication, complex, cross-media advertising campaigns and competitions, promotion campaigns, sponsorships and activities supporting customer loyalty.: coordinating complex advertising projects dedicated to the implementation of new products.: coordinating the process of designing a new bank branch, its communication coherence with the brand and the use of innovative advertising media in the merchandising plan.: supervising the work of a advertising and media agencies and researchers and close cooperation with suppliers and producers.: advising project leaders in the field of marketing processes in the implementation of non-standard co-branded and multi-branded campaigns.: organizing and responsibility for the comprehensive implementation and efficient conduct of events

Warsaw, Masovian District, Poland

.: implementing advertising projects in line with business goals in the field of media presence and merchandising in branches.: developing marketing initiatives in the areas of BtC and BtB.: coordinating and reporting the effects of research projects on brand status and tracking current communication in syndicated research.: developing information and marketing materials and supervising their preparation, production and distribution.: conducting periodic monitoring of the advertising market in the financial category, taking into account the level of competition involvement and expenditure on media activities

Warsaw, Masovian District, Poland

.: building long-term relationships with agency clients in an international environment (CEE cluster) and in local structures: Wrigley, Shell, HP, Generali, Kredyt Bank & Warta, Mars, Milky Way, M&M's.: coordination and monitoring of the quality, timeliness and cost effectiveness of projects.: coordination and ongoing support for complex advertising projects in the ATL and BTL area.: responsibility for effective, timely implementation and optimization of planned communication activities.: developing and implementing mechanisms to promote sales.: creating business ideas.: preparing cost estimates, settlements and presentations.: managing the work of the account team.: carrying out event and field-marketing projects with the participation of external subcontractors - coordinating their work, responsibility for results, negotiating price conditions, deadlines and contracts for agency clients

Poznan, Greater Poland District, Poland

.: planning and coordinating BTL and field-marketing campaigns (shop promotions, events, merchandising, store-check) for: Knorr, Rama, Algida, Nivea, Lech, Redd's, Prima, Corny.: management of project teams created in the matrix structure and responsibility for the effectiveness of actions taken.: developing and implementing mechanisms to support sales in promotions and competitions.: planning strategic assumptions for brand communication in BTL.: responsibility for the development of a team of 20 regional supervisors and supervising the quality of the hostesses and promoters database throughout Poland.: estimating the effects of planned activities, preparing and presenting summary reports on the activities carried out for the agency's clients.: preparation of cost estimates and cost calculation of complex nationwide field-marketing projects

Postgraduate Degree, Ux & Product Design

Master, Management & Marketing

Ba, International Finance