Jace Nelson Email & Phone Number

-Direct and coordinate marketing activities for assigned strategic business units and MSAs-Develop, manage, and maintain local and regional advertising campaigns-Coordinated a national Consumer Sample Program complete with automated consumer marketing drip campaigns, sales analytics, and lead generation-Brand strategy and market development-Analyze and improve KPIs to deliver optimal results-Implemented a national Pharmacy Retail Strategy program that increased sales accounts by 200% and drove unit sales in the largest MSA up 300% in the first year

Serving as the Senior Marketing Strategist, I assessed market segments and align them with comprehensive strategies and pull-through efforts to build and enhance market share. - Brand strategy- Tactical planning- Assessment of market needs and opportunities- Strategic reporting and segmentation alignment- Account and market development planning- Digital and grass roots marketing - Client/sales presentations- Corporate communications

-Brand strategy, planning and implementation-Media planning, budgeting and allocation for $250k+ budgets-Digital, traditional and grass roots marketing management from concept to completion-New market research and coordination -Research, write and concept creative direction for internal and external branding, advertising and communications-Corporate and client presentations

Greater Minneapolis-St. Paul Area

Discovery Kidz is a non-profit program providing a safe, caring learning opportunity for underprivileged and impoverished youth in Minneapolis to develop physical, mental, social, emotional and spiritual well-being. The summer months can be stressful for underprivileged children who don't have the benefit of school lunch. A main component of Discovery Kidz is the take home "backpack" filled with sandwich fixings and healthy snacks, which provide a much needed source of nutrition for them and their families. -Provide program marketing and community awareness-Solicit healthy food donations and program sponsorships-Organize/schedule activities and nutrition take home packs-Earned honorable recognition and grant funding for non-profit work

Marketing Coordinator 2007-April 2011

-Marketing and Consulting for local, regional and national organizations (both for and non-profit)-Manage projects from concept to completion-Coordinate, plan and manage marketing events, booths, tradeshows and sales/marketing promotions-Secure sponsors for marketing campaigns-Develop and execute marketing objectives, designs and materials-Successfully manage lead generation and new client development-Track and manage campaign budgets and spending-Coordinate with sponsor partners to ensure accurate brand representation-Develop insights on consumer behavior through research and analysis-Analyze campaign performance, surveys and analytics-Execute client presentations, meetings and sales demonstrations-Creative/promotional lead and booth manager for the MN State Fair campaign-Received 2010 Outstanding Concession award presented by the MN State Fair Board-Acquired retail and community promotional opportunities (e.g. Grocery retail locations and Minnesota school district nutrition programs)-Enhanced social media platforms, communications, and interaction

- Developed insights about consumers and consumer behavior- Tracked and managed effectiveness of campaigns- Assisted the media team with campaign pitches and presentations- Logged analytics and advertising performance

-Delivered new business pitches, media placement and presentations-Coordinated account and market planning-Developed winning promotional piece for the 2010 UST Scholarship Committee.-Tracked and managed effectiveness of campaigns-Helped lead a promotional team that more than doubled previous year's applicant numbers.

Mini Masters Of Project Management, Project Management

Business, Management, Marketing, And Related Support Services

Bachelor Of Arts (B.A.), Mass Communication/Media Studies, Business Management