Verdant Leaf – Mushroom Supplements–• Led company through a brand audit and established guidelines• Redesigned retail packaging for fungi product line• Directed product and lifestyle photography and video shoots• Designed fungi product information website and Shopify e-comm website• Created retail presentation decks, product catalogs, and social media identityMind-Eye Institute – Visual Rehabilitation–• Led company through a brand audit and full rebrand• Established new brand guidelines and brand identity• Led internal and agency team through website redesignVictory in Motion – Sports Medicine & Orthopedics–• Led company through a brand audit and full rebrand• Established new brand guidelines and brand identity• Led internal and agency team through website redesignProduct EVO – Product Design & Development–• Led company through a brand audit and full rebrand• Led internal and agency team through website redesignSpotless Cleaning Chicago – Industrial Cleaning–• Led agency team through a company website redesign• Established a design system to streamline page development

2022-23 / Official League–• Created merch designs for MiLB, NBA, and NHL teams:• High Point Rockers, Gastonia Honey Hunters• Portland Trailblazers, Calgary Flames, Edmonton Oilers2020-23 / Portland Pickles Baseball–• Redesigned team uniforms• Created alternative uniform designs for special events• Designed team-branded merch: ballcaps, shirts, and promotional materials2019 / GiftNow.com - Synchrony Financial–• Refined the GiftNow logo and introduced brand and configuration guides• Worked with in-house design and sales teams to improve GiftNow's UX• Creative liaison for third-party agencies after Synchrony acquisition• Produced animated gifting theme video content2018 / Viewpoint - A Trimble Company–• Led the in-house UX and marketing teams through the redesign of the customer portal2018 / Columbia Records–• Led the in-house UX team through the redesign of ColumbiaRecords.com2017 / Timbuk2–• Directed seasonal product photo and video shoots• Produced video content for Timbuk2.com2016 / The Gents Baseball Club–• Designed home and away uniforms• Designed team-branded merch: ballcaps, shirts, and promotional materials

2020 / Providence Health–• Assisted in-house and agency teams through a company rebrand• Established brand guidelines and created a brand design style guide• Designed a hardcover executive brand summary book to showcase the rebrand• Managed creative efforts behind the brand anthem tv ad series• Created motion graphics for videos and online advertising2019 / Leupold & Stevens–• Managed agency teams and creative efforts through eyewear product launch• Designed scavenger hunt influencer kit, product catalog, and brochures• Designed an interactive microsite for product launch and scavenger hunt• Designed tradeshow booth concepts to promote product launch2019 / Arnerich Massena–• Managed agency teams through company rebrand• Assisted logo and website redesigns from concept to completion• Created pitch decks and led in-person presentations off-site• Created brand and style guidelines to support the rebrand

• Managed in-house and third-party design teams; introduced a design system• Led marketing team through customer research and persona development• Led and managed creative efforts for award-winning advertising campaign• Prioritized customer experience improvements to support business objectives• Elected to the operations seat in the company's values department

• Established and managed in-house design team; onboarded and mentored designers• Led company through rebrand; introduced brand manual + voice and tone guide• Strategized and managed creative efforts for rebrand awareness campaign• Managed relationships with vendors, design contractors, and third-party agencies• Speaker at user-conference: Optimizing Your Brand for the Web

• Designed capability decks and pitched for new business• Worked with ECD to review RFPs; drafted SOWs to work within client budgets• Managed web design and development efforts to align with clients’ expectations• Managed client relationships; led project meetings on and off-site

• Assisted the Creative Director in brand strategy; reviewed RFPs and drafted SOWs• Designed product logos and packaging for local sports and fitness clients

• Assisted the Creative Director through the rebranding of P90X concept to completion• Managed photoshoots; designed retail packaging, microsites, and motion graphics

• Designed and managed company website and web forums• Creative lead for distributor advertising campaigns: Nintendo, Sega, Activision and Disney• Designed and produced HTML-based promotional emails for e-marketing campaigns• Worked with industry-leading brands to ensure in-house production stayed on brand

• Web, UX design for Kaiser Permanente’s website and patient portal• UI design for JetBlue’s in-flight entertainment software• Web design for Virgin America’s passenger portal

Research and development for afternoon and evening programming:• Westside Radio with Julio G• Night Beat with Kevin 'Slow Jammin' James• The Wake Up Show with Sway & King Tech