Plan, implement, and execute targeted outbound marketing campaigns to generate demand and marketing qualified leads.

• Plan, implement and execute targeted outbound marketing campaigns to generate demand and marketing qualified leads• Oversee the transition of marketing qualified leads to the sales team• Ensure marketing campaigns position Northwoods and its products and services for high visibility with prospects and adhere to Northwoods’ key messages• Assist in creating and executing customer communications, including surveys, emails, and other as needed• Utilize third party services or software for email automation, customer and/or prospect surveys and other specialized projects • Research and monitor lead generation from a variety of different sources • Work under moderate supervision with latitude for independent judgmentCompetencies:• Ability to get things done under pressure with tight deadlines, multiple priorities and limited resources• Exceptional interpersonal, verbal communication, and organizational skills• Proficient in the use of the Microsoft Office Suite, particularly Excel • Possess excellent problem solving skills: insightful, resourceful and innovative• Experience using email automation software, particularly HubSpot • Experience using webinar management software, particularly GoToWebinar• Provides excellent customer service• A team player

• Coordinated the entire process from planning to execution for more than 120 trade shows in four years• Helped generate through trade show implementation $6,200,000 in won opportunities and more than $19,700,000 in current trade show opportunities • Planned, managed, and executed numerous successful events for more than 200 conference attendees• Proposed and managed the annual conference budget of more than $215,000, monitored expenses, managed vendor relationships, and kept expenses in alignment for event marketing promotions• Worked with marketing and sales teams to plan and coordinate a plethora of webinars, conference sessions, and other events• Performed various marketing duties in support of product marketing, market research, internet-related marketing and advertising• Planned and coordinated pre-and post-event marketing, including email, website, direct mail, and other promotions• Researched and monitored lead generation from trade shows, webinars, and other events • Utilized Sales Fusion and HubSpot for email automation, webinar management, and other specialized projects Competencies:• Ability to get things done under pressure with tight deadlines, multiple priorities and limited resources• Exceptional interpersonal, verbal communication, and organizational skills.• Proficient in the use of the Microsoft Office Suite, particularly Excel • Possess excellent problem solving skills: insightful, resourceful and innovative• Experience using email automation software, particularly HubSpot and Sales Fusion• Experience using webinar management software, particularly ON24• Experience using HTML and graphics applications, such as Adobe Photoshop

• Develops, markets, and executes a myriad of special events that generate incremental revenue.• Oversees the fulfillment and tracking of ads, promotions, and offers, including managing local radio promotions. • Campaigns execution of COSI owned media for exhibits, films, and special events, including e-news, guest map, on-site signage, member newsletter, program catalog, and web copy. • Responsible for organizing and updating COSI’s discount report, coupon codes, and promotions web page. • Establishes relationships with local organizations including the Columbus Blue Jackets, Columbus Clippers, Columbus Crew, The Chiller, Fort Rapids, and others to create promotional partnerships. • Manages a state-wide radio trade campaign that secures COSI more than 60 radio trades during peak seasons. • Supervises the eight members of our Street Team to ensure COSI is involved in key community fairs and festivals. • Coordinates the experience and details of COSI’s community outreach, including managing mascot appearances. • Provides social media content for discounts, promotional partnerships, and special events.

• Creates content and manages the process for the member e-News (monthly), the what's happening card (6x per year), and the member postcard (4x per year). • Ensures the renewal letters are accurate and compiled on time. This effort helped contribute to the successful FY10 renewal rate of 52.13% at year-end.• Manages the COSI membership email inbox with volume averaging 150 emails per month.• Marketed and wrote the content for our gift membership efforts around the holiday season. Our team's efforts contributed to selling close to 700 gift memberships totaling nearly $60,000 in gross revenue.• Implemented marketing efforts for the Max & Erma's and the Smiles for Scholarships fundraisers. The Max & Erma's fundraising days raised more than $1,000 for COSI and the Smiles for Scholarships raised $820 for students to attend Camp COSI.• Leads membership previews and events which have had up to 400 members, including The Dora The Explorer event which made $3,122 in revenue for COSI.• Managed and provided content and responses for COSI's Twitter and Facebook accounts for four months while our social media manager was on maturity leave. • Planned, organzied, and created marketing materials for a Teen Advisory Council event. This event led to the creation of COSI's Teen Advisory Council, a council run by teens for teens. This initiative contributes to the institutional goal of providing leadership for the development of a system of teen programs across the institution. • Constructed a relationship management document for our Senior Director of Annual Gifts for her team to use as a consistent way of updating and managing relationships with donors.

• Led and served as the primary client contact and strategic counselor for four accounts and has supported more than 12 business-to-business, consumer and non-profit clients.• Developed strategic communication outreach plans for clients and pitches local, regional and national media.• Experienced in project coordination with Fahlgren’s Creative Business Manager. Used Job Management System (JMS) to document project progress and communicate needs, changes and deadlines for various marketing materials. • Used time management skills to meet clients’ objectives without exceeding allotted budget. • Wrote press materials and maintains placement reports for two top agency accounts. • Created the agency's social media audit, S.M.O.R.E. (Social Media Opportunity Research and Evaluation) to improve clients’ online presence. It spurred new business prospects and social media outreach programs for clients. • Developed, managed and executed the Morton’s The Steakhouse media relations plan that has resulted in more than 1,331,500 impressions in targeted publications and blogs in 2009. • Spreadheaded a Twitter contest that strengthened the restaurant’s online presence and developed relationships with local bloggers and media. With more than 470 entries and 330 followers, the contest produced extensive positive online buzz, a 10TV segment, opportunities for partnerships and future media coverage. • Proactively secured media placements and coordinated media tours for The Buckeye Ranch, Columbus Symphony Orchestra and Westin hotel. Garnered segments on Columbus’s most popular TV stations and shows including Good Day Columbus and Daytime Columbus, which had approximately 330K + views. • Assisted in the implementation of a blogger event that won the 2008 PRSA Award of Excellence for Online Communications. The event resulted in coverage on 30 blogs and an NBC4 segment with 76,967 estimated viewers.

• Developed a marketing strategy and budget for reaching new county residents. • Assisted with creation of annual report. • Executed a new fundraising campaign and secure sponsors for events. • Wrote press releases, flyers and promotional materials for upcoming events and the Employee Newsletter. • Assisted visitors and maintain visitor accounts and statistics.

• Utilized Adobe InDesign and Photoshop on a Macintosh to layout stories, advertisements and photos for six pages.• Worked with faculty adviser to create the Dynamo’s Web site and took the newspaper online.• Managed content and advertisement for new Web site, which features podcasts, blogs and multimedia. • Managed all operations of newspaper including budgeting and advertising, planning and leading meetings, delegating assignments to writers and editors, recruiting staff and following up emails and inquiries.

• Wrote news releases for the Mount Union Web site. • Used Adobe InDesign to construct posters, flyers, brochures and direct mail pieces for the College. • Covered lectures and wrote news stories for The Alliance Review, Alliance’s newspaper. • Interviewed Mount Union faculty and wrote feature stories for the Mount Union Magazine.

• Pitched reporters and coordinated media tour at Green Field Farms, which resulted in articles appearing in targeted publications with a total circulation of more than 600,000. • Contacted over 100 companies to create a sponsorship list for Children's Hospital which helped launch the “Treasure Our Kids” campaign to curtail obesity. • Wrote news releases for the Fraternal Order of Eagles and NAPA AUTO PARTS, which were picked up by outlets including nwi.com and the Kokomo Tribune.• Researched clients' competitors and current trends in their business to deliver reports for the account team to use in campaign development and execution.• Compiled media lists, wrote pitches and contacted reporters for media audits.

• Created a survey to learn how to improve communication among the 117 departments.• Researched and compiled a 250-person invitation list for Grady’s groundbreaking ceremony.• Reorganized a 100-person media list and updated life center classes on the Grady Web site.• Wrote 10 health-related on-hold messages and new physician biographies for Grady’s weekly newsletter. • Edited Grady Today and Healthy Times newsletters.