José Antonio is a Media Entrepreneur,investor and author. Throughout his career he has created and funded nearly a dozen companies, all of them profitable, half currently and successfully operating. Helped by Endeavor, José Antonio redefined his path on July 2015 by creating the first Company Builder specialized in the Media Industry. HIs objective, since then, has been to create viable and valuable media companies, with their own leadership, distinctive brand and precise goals.As a leader, his main capabilities are:LEAN ENTERPRISING. He has constantly proven his ability to create and operate efficient companies, investing and ROI wise.BRAND CREATION. Creating Brands is not the same as creating companies. Though with very limited resources, he has learned to effectively create and position brands, not only as entrepreneur but also as a consultant.DRIVE AND VISION. Having understood the balance between patience and speed of growth, he can better take business decisions. PASSION AND FOCUSED. He is very passionate about his work, but also very good with numbers, clear in the every objective, unbiassed by emotions.As an author he has published:"Media Company Building. A corollary on learnings, theories and applications." A book intended to show a comprehensive journey into the challenges of Media Company Building and development. The narrative is presented in the form of study cases, emphasizing the formulas, theories and algorithms used in every part of the process.As a Creative Director his main achievements are:While building and operating his ventures, he has been able to remain Creative Director for his brands and several others, achieving national recognition for his leadership in publication design. Amongst others he has earned the prize for "Best Editorial Design" given by Instituto Nacional de Bellas Artes (INBA), the National Award for Graphic Arts, Top mexican magazine by Monocle, and best magazine cover by NasCapas and A! Diseño.