Ensured consistent branding message across all communication channels and materials for multiple brands in the United States and Canada. Allocated and managed the marketing budget for various campaigns and initiatives, to ensure efficient use of resources. Conducted and analyzed market research to gather insights about customer preferences, trends, and competitors. Coordinated with outside agencies to create marketing content such as images, videos, packaging, literature, infographics, and other materials that resonate with the target audience and convey the brand's message in both English and French. Developed comprehensive training tools for sales reps that included virtual training sessions as well as product playbooks. Collaborated with sales and product teams to develop a strategic approach to new opportunities and product launches.

Developed a compelling B2C selling story that aligned with new product launch for major home improvement retailer and implemented the packaging, signage and displays in aisle. Created sales and training presentations for internal and external meetings. Managed creation of product catalogs and other sales literature. Coordinated photo shoots as well as imagery created by CGI. Analyzed industry trends and conducted consumer insight studies to aid in new product development. Cross-functional team collaboration with Sales, Finance and Supply Chain. Developed and maintained product selling tools.

Developed brand identity and standards for Retail brand and translated to packaging, literature, website and product displays. Launched Retail brand on eCommerce sites such as Amazon and HomeDepot.com and maintained product page updates. Managed Commerce Hub for orders and inventory. Worked with Demand Planner and Product Manager to develop a monthly bottoms up sales plan by item. Created image library for use throughout branded properties. Created gap analysis reports for competition. Developed and led presentations with sales team that covered monthly and quarterly business updates as well as line reviews for customers. Produced alternate packaging and signage for private label and OEM products.

Developed and maintained a detailed assortment plan at the item and store grade level for various categories including Diamond Jewelry, Draperies and Luggage. Collaborated with vendors and internal product development team to source new and innovative products to enhance the omnichannel assortment and meet customer demand. Strategically maximized the performance of high-selling items by ensuring adequate stock levels and marketing support.

Managed initial distribution and auto replenishment process for Diamond Jewelry and made adjustments based upon sales trend, promotions and seasonal needs. Coordinated with vendors on the fulfillment of purchase orders and stock returns. Analyzed sales history to provide a forecast to the team for upcoming season.

Developed a communication process for stores to interact with buying and allocation teams as the Fine Jewelry Division implemented a centralized buying structure. Provided training to sales associates for new product and store events via live satellite broadcasts. Created various selling tools for associates to better convey the features and benefits of product.

Managed a team of over 30 sales associates in Cosmetics and Fragrance area, which was the largest volume department in the store. Ensured a fair schedule for the commission paid employees. Organized product launches and gift-with-purchase events for major beauty brands.