Jackline Aurora Email & Phone Number

Charlotte, North Carolina, United States

Hangzhou, Zhejiang, Cn

Charlotte, Nc, Us

-Managed top solar and renewable energy client accounts, leading internal and external marketing, design, PR, UX/UI, and web teams to ensure quality and strategic excellence.-Drove the website redevelopment and rebranding for a premier U.S. solar engineering and design firm. This initiative resulted in a 35% increase in user engagement and a 25% uplift in lead conversion rates.-Overhauled content marketing and social media strategies, propelling a $25 million revenue boost and a 500% increase in social media engagement, cementing the client's stature in the solar market.-Developed paid media and social media strategies for a leading North American and Mexican solar panel manufacturer and crafted a go-to-market strategy for their new energy storage system, resulting in over a 115% increase in website traffic and more than 65% new users. The LinkedIn organic strategy led to a remarkable 252% increase in followers over 60 days, alongside a 60% rise in post impressions and a 266% surge in comments within just 30 days.-Led the implementation of Google Tag Manager and advanced tracking in Google Analytics for a renewable energy supplier, enhancing data accuracy and insights into both commercial and residential customer behavior.-Directed the Google Ads team in optimizing ad performance, doubling the click-through rate and reducing the cost per acquisition (CPA) by 30%.-Developed a retargeting strategy that effectively re-engaged visitors, increasing the lead-to-customer conversion rate by 20% and significantly advancing prospects through the sales funnel.-Utilized PR strategies and key partnerships, including a collaboration with the NHL's Pittsburgh Penguins, to transform the brand’s online reputation from negative to positive.

Austin, Texas, Us

A Schneider Electric Incubator-Assisted in innovation & development of new SaaS product for the residential energy market with focus on providing easier access to clean energy to homes in deregulated states.-Responsible for developing and managing marketing campaigns that led to a 40% month-over-month increase in leads and a conversion rate of over 15% from leads to paying customers, resulting in 2,000 leads and over 200 paying customers in the first quarter post-launch.-Developed and implemented tracking and lifecycle marketing strategies, from market research to account creation, utilizing HubSpot, Google Analytics, and Google Tag Manager to gain a deeper understanding of the customer journey. This approach assisted in optimizing marketing efforts and enhancing the overall customer experience across all stages of the sales funnel.-Revamped campaigns via A/B testing of targeting, images & copy increasing CTR from 0.5% to 2.94% on Facebook Meta & 0.8% to 3.7% on Google Ads.-Crafted a content strategy that drove over 20,000 visits to the website, increasing brand awareness, traffic, and engagement.

Beaumont, Texas, Us

-Started as Marketing Manager at Veterinary Division: Digatherm, which was later acquired by MultiSensor AI (ICI), who manufactures accurate, competitively priced thermal cameras and infrared systems.-Since the acquisition I worked closely with the sales team to grow revenue by 1,873% in 2020 and was ranked No. 238 on Inc. Magazine's list of fastest-growing private companies in America in 2021-Led and oversaw the Marketing, PR, Design, and Web departments, ensuring cohesive and effective team efforts.-Introduced automation to business processes to streamline workflows within departments, using tools such as Salesforce, Fishbowl Inventory, and Hubspot. This implementation helped identify critical touchpoints in a customer's journey, leading to a more comprehensive understanding of their lifecycle.-Played a key role in driving the innovation and development of new software and hardware products, leading them to successful market introduction using go-to-market strategies.-Directed the creation of strategic press releases in partnership with our enterprise-level clients such as Carnival Cruise Line and The Hawaii Department of Transportation (HDOT) Airports Division. The aim was to increase brand awareness among potential clients and future stakeholders.

Ocala, Florida, Us

-Digatherm produces thermal imaging cameras that help veterinary professionals evaluate their patients' physiology quickly and easily to create more efficient treatment plans sooner.-Revamped the company's image to align with shifting market trends, and guided the marketing, design, and web teams through the entire rebranding journey - from developing a new logo to constructing a polished and professional website.-Installed business automation systems, including Salesforce, a ticketing platform, Google Analytics, MOZ, and others, to gain a deeper understanding of the customer journey.-Developed a content strategy through workshops, blogs, and webinars by collaborating closely with Veterinary Board Members to generate effective brand awareness and increase leads by for sales team-Implemented a CRM system to establish a database, allowing for streamlined and efficient setup and execution of email marketing campaigns aimed at both current and potential clients.

Albany, Ga, Us

-In charge of creating and delivering multiple cross-channel campaigns and strategies for Fortune 500 clients such as Groupon, as well as businesses in the financial and healthcare industry-Developed an SEO strategy that centered around content and keywords, and incorporated both technical, on-page, and off-page elements. Resulting in first page ranking for both AYA Healthcare and Nurse Recruiter.-Executed successful SEM and social media campaigns through the utilization of Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.-Oversaw community management and served as a content creator for landing pages, blogs, and social media posts.

New York, New York, Us

-Employee #5 in very successful SaaS startup focusing on presentations and pitch decks -Responsible for overseeing and executing cross-channel marketing campaigns, resulting in over 20% MoM revenue growth.-Assembled and led a marketing and public relations team for the company while collaborating closely with the design and development team.-Created content strategy using social media platforms, blog and landing pages to generate over 200,000 organic visits per month.-In charge of analyzing and monitoring ROI, campaign performance, and website experience-Created email drip campaigns that had 20%-48% open rates with high CTRs

-Responsible for the organization and scheduling of all content posted on site -Implemented SEO tactics into online content where the team managed to achieve a top website within Google SERP’s-Helped establish and direct social media team for the company and also worked hand in hand with SEO team-Hosted the Jackie Blue show

New York, New York, Us

-Helped train/supervise all Delegate Sales Personal in CR office-Director of the Discount Program for Pharmaceutical Conferences/Events in NYC.

Miami , Fl, Us

Loan Broker: Financing Consultant to Corporate Offices. B2B Sales. Assisted in the recruitment process.

Seattle, Wa, Us

Digital Specialist for the Kindle Department.

Madison, Nj, Us

Managed the Coldwell Banker Office as well as supervised the sales and contracts for the agents.

Journalism And Newswriting

High School

Real Estate Broker, Real Estate Broker

Education record