Jackline Aurora

Jackline Aurora Email and Phone Number

Digital Marketing | Product Marketing | GTM Strategist | Focused in SaaS, Renewable Energy, Solar and Clean Tech @ GoodWe
Charlotte, North Carolina, United States
Jackline Aurora's Location
Charlotte Metro, United States, United States
Jackline Aurora's Contact Details

Jackline Aurora personal email

Jackline Aurora phone numbers

About Jackline Aurora

With over 9 years of experience, I have developed and managed cross-channel marketing campaigns for B2B & B2C, with the goal of driving acquisition, increasing brand awareness, generating leads, and improving retention. I have a love for metrics and my passion lies in comprehensively understanding customer journeys and creating strategies to improve the overall customer experience to effectively convert new prospects into loyal customers, all the way throughout the sales pipeline.With experience ranging from Fortune 500 companies to Tech Startups, SaaS, B2B & B2C, I possess an extensive comprehension of market research. I will ensure your company resonates with its ideal target audience.

Jackline Aurora's Current Company Details
GoodWe

Goodwe

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Digital Marketing | Product Marketing | GTM Strategist | Focused in SaaS, Renewable Energy, Solar and Clean Tech
Charlotte, North Carolina, United States
Website:
en.goodwe.com
Employees:
516
Jackline Aurora Work Experience Details
  • Goodwe
    Goodwe
    Charlotte, North Carolina, United States
  • Hyxipower
    Marketing Director - North & Central America
    Hyxipower Jul 2024 - Present
    Hangzhou, Zhejiang, Cn
  • Nolia Media
    Senior Marketing Director - Renewable Energy
    Nolia Media Jan 2023 - Present
    Charlotte, Nc, Us
    -Managed top solar and renewable energy client accounts, leading internal and external marketing, design, PR, UX/UI, and web teams to ensure quality and strategic excellence.-Drove the website redevelopment and rebranding for a premier U.S. solar engineering and design firm. This initiative resulted in a 35% increase in user engagement and a 25% uplift in lead conversion rates.-Overhauled content marketing and social media strategies, propelling a $25 million revenue boost and a 500% increase in social media engagement, cementing the client's stature in the solar market.-Developed paid media and social media strategies for a leading North American and Mexican solar panel manufacturer and crafted a go-to-market strategy for their new energy storage system, resulting in over a 115% increase in website traffic and more than 65% new users. The LinkedIn organic strategy led to a remarkable 252% increase in followers over 60 days, alongside a 60% rise in post impressions and a 266% surge in comments within just 30 days.-Led the implementation of Google Tag Manager and advanced tracking in Google Analytics for a renewable energy supplier, enhancing data accuracy and insights into both commercial and residential customer behavior.-Directed the Google Ads team in optimizing ad performance, doubling the click-through rate and reducing the cost per acquisition (CPA) by 30%.-Developed a retargeting strategy that effectively re-engaged visitors, increasing the lead-to-customer conversion rate by 20% and significantly advancing prospects through the sales funnel.-Utilized PR strategies and key partnerships, including a collaboration with the NHL's Pittsburgh Penguins, to transform the brand’s online reputation from negative to positive.
  • Dash Energy
    Product Marketing Manager | Digital Marketing Manager
    Dash Energy Jan 2022 - Mar 2023
    Austin, Texas, Us
    A Schneider Electric Incubator-Assisted in innovation & development of new SaaS product for the residential energy market with focus on providing easier access to clean energy to homes in deregulated states.-Responsible for developing and managing marketing campaigns that led to a 40% month-over-month increase in leads and a conversion rate of over 15% from leads to paying customers, resulting in 2,000 leads and over 200 paying customers in the first quarter post-launch.-Developed and implemented tracking and lifecycle marketing strategies, from market research to account creation, utilizing HubSpot, Google Analytics, and Google Tag Manager to gain a deeper understanding of the customer journey. This approach assisted in optimizing marketing efforts and enhancing the overall customer experience across all stages of the sales funnel.-Revamped campaigns via A/B testing of targeting, images & copy increasing CTR from 0.5% to 2.94% on Facebook Meta & 0.8% to 3.7% on Google Ads.-Crafted a content strategy that drove over 20,000 visits to the website, increasing brand awareness, traffic, and engagement.
  • Multisensor Ai
    Global Chief Marketing Officer
    Multisensor Ai May 2020 - Sep 2021
    Beaumont, Texas, Us
    -Started as Marketing Manager at Veterinary Division: Digatherm, which was later acquired by MultiSensor AI (ICI), who manufactures accurate, competitively priced thermal cameras and infrared systems.-Since the acquisition I worked closely with the sales team to grow revenue by 1,873% in 2020 and was ranked No. 238 on Inc. Magazine's list of fastest-growing private companies in America in 2021-Led and oversaw the Marketing, PR, Design, and Web departments, ensuring cohesive and effective team efforts.-Introduced automation to business processes to streamline workflows within departments, using tools such as Salesforce, Fishbowl Inventory, and Hubspot. This implementation helped identify critical touchpoints in a customer's journey, leading to a more comprehensive understanding of their lifecycle.-Played a key role in driving the innovation and development of new software and hardware products, leading them to successful market introduction using go-to-market strategies.-Directed the creation of strategic press releases in partnership with our enterprise-level clients such as Carnival Cruise Line and The Hawaii Department of Transportation (HDOT) Airports Division. The aim was to increase brand awareness among potential clients and future stakeholders.
  • Digatherm
    Marketing Manager
    Digatherm Jan 2017 - Sep 2021
    Ocala, Florida, Us
    -Digatherm produces thermal imaging cameras that help veterinary professionals evaluate their patients' physiology quickly and easily to create more efficient treatment plans sooner.-Revamped the company's image to align with shifting market trends, and guided the marketing, design, and web teams through the entire rebranding journey - from developing a new logo to constructing a polished and professional website.-Installed business automation systems, including Salesforce, a ticketing platform, Google Analytics, MOZ, and others, to gain a deeper understanding of the customer journey.-Developed a content strategy through workshops, blogs, and webinars by collaborating closely with Veterinary Board Members to generate effective brand awareness and increase leads by for sales team-Implemented a CRM system to establish a database, allowing for streamlined and efficient setup and execution of email marketing campaigns aimed at both current and potential clients.
  • Madlab
    Digital Marketing Consultant
    Madlab Nov 2014 - May 2019
    Albany, Ga, Us
    -In charge of creating and delivering multiple cross-channel campaigns and strategies for Fortune 500 clients such as Groupon, as well as businesses in the financial and healthcare industry-Developed an SEO strategy that centered around content and keywords, and incorporated both technical, on-page, and off-page elements. Resulting in first page ranking for both AYA Healthcare and Nurse Recruiter.-Executed successful SEM and social media campaigns through the utilization of Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.-Oversaw community management and served as a content creator for landing pages, blogs, and social media posts.
  • Slidebean | Presentations That Design Themselves
    Head Of Marketing
    Slidebean | Presentations That Design Themselves 2015 - Jan 2018
    New York, New York, Us
    -Employee #5 in very successful SaaS startup focusing on presentations and pitch decks -Responsible for overseeing and executing cross-channel marketing campaigns, resulting in over 20% MoM revenue growth.-Assembled and led a marketing and public relations team for the company while collaborating closely with the design and development team.-Created content strategy using social media platforms, blog and landing pages to generate over 200,000 organic visits per month.-In charge of analyzing and monitoring ROI, campaign performance, and website experience-Created email drip campaigns that had 20%-48% open rates with high CTRs
  • Sbr Forum
    Content Editor/Digital Marketing
    Sbr Forum Oct 2013 - Oct 2014
    -Responsible for the organization and scheduling of all content posted on site -Implemented SEO tactics into online content where the team managed to achieve a top website within Google SERP’s-Helped establish and direct social media team for the company and also worked hand in hand with SEO team-Hosted the Jackie Blue show
  • Exl Pharma
    Audience Development
    Exl Pharma May 2012 - Apr 2013
    New York, New York, Us
    -Helped train/supervise all Delegate Sales Personal in CR office-Director of the Discount Program for Pharmaceutical Conferences/Events in NYC.
  • Amrock Financial Services, Llc
    Financial Broker
    Amrock Financial Services, Llc Nov 2011 - May 2012
    Miami , Fl, Us
    Loan Broker: Financing Consultant to Corporate Offices. B2B Sales. Assisted in the recruitment process.
  • Amazon
    Digital Specialist
    Amazon Sep 2010 - Nov 2010
    Seattle, Wa, Us
    Digital Specialist for the Kindle Department.
  • Coldwell Banker
    Office Manager
    Coldwell Banker Jun 2010 - Jul 2010
    Madison, Nj, Us
    Managed the Coldwell Banker Office as well as supervised the sales and contracts for the agents.

Jackline Aurora Skills

Marketing Marketing Strategy Social Media Market Research Salesforce.com Lead Generation Sales Entrepreneurship Online Marketing Social Media Marketing Business Development Strategic Planning Customer Service Team Leadership Editor Editorial Content Development Strategy Digital Marketing New Business Development Pharmaceutical Industry Journalism Online Journalism Start Ups Reality Real Estate Development Commercial Real Estate Residential Homes Investors Sellers International Sales Sales Process Contract Negotiation Finance Team Management Supervising Staff Supervision Broadcast Journalism Online Advertising Marketing Communications Social Networking Real Estate Real Property Team Building Biotechnology Search Engine Optimization English

Jackline Aurora Education Details

  • London College Of Journalism
    London College Of Journalism
    Journalism And Newswriting
  • Country Day School
    Country Day School
    High School
  • Ccbr
    Ccbr
    Real Estate Broker
  • Lincolnton High School
    Lincolnton High School

Frequently Asked Questions about Jackline Aurora

What company does Jackline Aurora work for?

Jackline Aurora works for Goodwe

What is Jackline Aurora's role at the current company?

Jackline Aurora's current role is Digital Marketing | Product Marketing | GTM Strategist | Focused in SaaS, Renewable Energy, Solar and Clean Tech.

What is Jackline Aurora's email address?

Jackline Aurora's email address is ja****@****ail.com

What is Jackline Aurora's direct phone number?

Jackline Aurora's direct phone number is 506841*****

What schools did Jackline Aurora attend?

Jackline Aurora attended London College Of Journalism, Country Day School, Ccbr, Lincolnton High School.

What skills is Jackline Aurora known for?

Jackline Aurora has skills like Marketing, Marketing Strategy, Social Media, Market Research, Salesforce.com, Lead Generation, Sales, Entrepreneurship, Online Marketing, Social Media Marketing, Business Development, Strategic Planning.

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