Senior Communications Manager
Greater New York City Area
Young Survival Coalition (YSC) is the premier global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful.- Executed tactical communications plans for a $5M nonprofit organization supporting young women with breast cancer. - Prepared, implemented and supported communications strategies for YSC programs and events including the National Summit, Regional Symposia and peer to peer fundraising efforts. - Managed YSC’s communication channels including the website, blog, social media, and email, resulting in a 26% increase in digital engagement and 45% increase in survivor engagement across all platforms. - Successfully executed a content survey, the results of which helped redefine YSC’s content marketing strategy that included a focus on blogs and curated emails for specific target audiences. - Solely responsible for YSC’s blog, which features posts twice per week resulting in a 400% increase in traffic to YSC’s website.- Managed all email marketing including a monthly newsletter, which saw an increase of over 50% in open rates and a click-through increase of over 45% during my tenure. - Reported communication analytics and documented measurable results for all marketing and communications programs and projects.- Managed YSC’s media relations by selecting placement with the greatest impact to reach organizational goals and responding to all inbound media requests.- Supervised one staff member and coordinated with multiple contractors, vendors and department interns.