Jacinta Ashworth Email and Phone Number
Market and Social Research Consultant, with 30 years' experience in the market research industry, with particular expertise in research for the non-profit sector. I am passionate about helping charities to better understand their beneficiaries, members and supporters and create evidence-based strategies and marketing, through delivering high quality research insights. Charity trustee for 8 years at Thames Hospice, 2013-2021.
Moore Kingston Smith
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- mooreks.co.uk
- Employees:
- 545
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FounderAshworth Research 2001 - PresentMaidenhead, Berkshire, UkFreelance Research Consultant providing high quality, value for money research insights to the not-for-profit sector. Specialist in helping charities to better understand their supporters, beneficiaries and other stakeholders, to inform their strategy, marketing and fundraising.Research design consultancy, project management, and full service research solutions through affiliates. Expertise in both quantitative surveys (online, postal, telephone or face-to-face) and qualitative research methods (telephone and online depth interviews, face-to-face and online focus groups). Also desk research and statistical multivariate analysis.Clients include Christian Aid, CAFOD, Tearfund, Compassion UK, the Health Foundation, Rennie Grove Hospice Care, Caring for Ex-Offenders, L&Q Housing, Girlguiding, the Actors' Benevolent Fund, Bekonscot Model Village, among others.www.ashworthresearch.co.uk
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Research ConsultantMoore Kingston Smith Mar 2023 - PresentLondonI am part of the MKS Nonprofit Advisory team, working as a freelance associate bringing market and social research skills to bear on impact measurement charity assignments. My role is in stakeholder engagement research to identify meaningful outcomes to build into models of Social Value. This has involved qualitative focus groups and quantitative surveys with charity beneficiaries to explore what difference the charity's support has made to their lives.www.mooreks.co.uk/services/advisory/nonprofit-advisory/ -
Research ConsultantCompass Partnership 2003 - PresentBourne End, Buckinghamshire, UkCompass are a group of management consultants, headed by Mike Hudson, who are committed to making a significant impact on the management and governance of civil society organisations and their funders.My role as a Research Associate at Compass is using research with trustees, senior managers, beneficiaries and other stakeholders to: * inform strategic reviews* evaluate effectiveness and impact of service delivery* measure board performance.Clients include, among others, the Royal British Legion, SSAFA, RAF Benevolent Fund, Oxfam, Action Against Hunger, Disasters Emergency Committee (DEC), WWF, Lumos, NSPCC, DrinkAware, Citizens Advice, Turn2Us, Independent Age, Sue Ryder, Fitzroy, United Response, ILF Scotland, Greensleeves Care, MS Society, Kidney Research UK, Ataxia UK, the Willow Foundation, Rainbows Hospice, UnLtd, Girlguiding, English Heritage, Canal and River Trust, The Parks Trust, Acorn Nurseries, and the Royal College of Nursing.www.compasspartnership.co.uk -
Senior Associate DirectorBmrb 1992 - 2001London, UkAt leading agency BMRB, (now Verian), I gained a solid grounding in all aspects of the theory and practice of market research. In addition I studied for the MRS Diploma. From this platform I chose to specialise in market and social research for public and third sector clients.Published reports for SCOPE, the British Heart Foundation, the National Centre for Volunteering, the National Lottery Commission, the Home Office and the Office of Manpower Economics.Other charity clients included Oxfam, Save the Children, MAF, Blue Cross and Gingerbread.Quantitative surveys for many central Government departments and public sector agencies including the Home Office, DSS, DfEE, COI, OME, ACAS and the Court Service among others. Also research with many local authorities. Research topic areas included crime, citizenship, volunteering, racial discrimination, employment and careers, benefits, human resources, customer satisfaction measurement.Commercial market research in the fields of customer satisfaction e.g. Black & Decker (hardware retailers/wholesalers), Bass Brewers (pub-goers), media research e.g. audience tracking for ITV regional stations (Central, Carlton), retail e.g. MVC.
Jacinta Ashworth Education Details
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University Of Bristol1St Class Hons.
Frequently Asked Questions about Jacinta Ashworth
What company does Jacinta Ashworth work for?
Jacinta Ashworth works for Moore Kingston Smith
What is Jacinta Ashworth's role at the current company?
Jacinta Ashworth's current role is Research Consultant.
What schools did Jacinta Ashworth attend?
Jacinta Ashworth attended University Of Bristol.
Who are Jacinta Ashworth's colleagues?
Jacinta Ashworth's colleagues are Hamzah Z., Sandra Engmann, Silvia Vitiello, Ricky O'brien, James Cross, Mathew Wilson, Anne-Maree Dunn.
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