Jacinta Atkins Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

As the Digital Product Owner - Merchandising, I am a key player in collaboration and delivery of initiatives for merchandising activities including tactical and non-tactical campaigns, plus personalised content for web, working with assisted channels to drive customer and commercial objectives. Ideate, design and implement planned and tactical campaign activities on the website.Partnering with business stakeholders to understand business drivers, considerations and influence outcomes.Partnering with data and analytics to develop a deep understanding of customers and customer behaviours to inform decisions and development.Lead the utilisation of tech stack across analytics, personalisation, and optimisation capabilities to improve the customer experience for Bupa users.Monitor digital sales vs targets and ideate merchandising activities to close any marketshare gaps and exceed FY targets.Collaborate and align with other digital channels, such as email, display and social to improve customer experiences.Accountable for leadership and professional development of Digital Producers.

Melbourne, Victoria, Australia

AchievementsPromoted to Marketing Manager for exceeding goals and leading marketing strategies to increase revenue streams.Launched email marketing retention strategy, including buyer and seller settlement and contract review journeys. Achieving 90% open rate across the emails. Increased social post frequency from twice a month to three times a week across Instagram, Facebook and LinkedIn to drive engagement. Engagement rates have averaged 7%. ResponsibilitiesManage and coach a direct report for all social media activity and brand best practices. Develop and manage the social media strategies for four brands across LinkedIn, Facebook and Instagram. Collaborate, build trust and nurture relationships with external vendors and key internal stakeholders including Digital, IT, Legal, Project Managers, Product, and Sales.Collaborate with Growth leadership team to identify areas of low performance and devise marketing strategies to support positive commercial performance of our brands. Use data and customer insights to action hypotheses derived from ideas for marketing activity to enable continuous improvement, and lead the practice of experimentation within the Digital and Data team.

Melbourne, Victoria, Australia

AchievementsLed the implementation of always-on acquisition emails – the engagement rate has been 300% above the benchmark. Led the rebrand of a business across digital assets including display, social accounts, email, and website. The click-through rate of performance media saw an uplift of 10% within the first week.SME for Salesforce Marketing Cloud – building capability to create emails, segment audiences using SQL, manage data extensions, and edit journeys within 6 months. Managed the migration and implementation of the Salesforce Marketing Cloud platform for Conveyancing.com.au and Rapid Building Inspections.Developed an email marketing retention strategy to cater to different stages of the property journey using audience segmentation and behaviour. ResponsibilitiesLead strategy, design, implementation and optimisation of marketing campaigns across the acquisition strategy to support customer needs and business priorities. Develop and optimise Marketing ways of working, processes and lifecycle communication journeys.Update content on WordPress website - landing page creation, editing copy, adding new images, using DIVI modules.

Melbourne, Victoria, Australia

Melbourne, Australia

This role was primarily responsible for driving the 3 hospitality venues within Transport Hotel through growth, by overseeing the development, implementation, and management of a number of strategic innovative marketing initiatives.- Developed and executed marketing strategies and campaigns digitally and in print, reporting monthly on marketing activities.- Built and nurtured key business relationships with supplier and client stakeholders, successfully managing multiple clients concurrently.- Social Media strategy and management including content creation and copywriting on Facebook and Instagram, for paid advertising and organic posts.- Wrote and executed email campaigns to the database to promote the venues and encourage top of mind awareness.- Marketing collateral development with internal and external stakeholders using Photoshop, InDesign and Canva.

Melbourne, Australia

- Coordinated and liaised with clients regarding event bookings to identify their needs and ensure customer satisfaction.- Managed multiple clients at any one time, seeing through the execution of events from end to end.- Negotiated the type and costs of services to be provided whilst upholding the brand and standards of the venues.- Consulted with cross-functional teams to organise staff and food for the event.- Worked with clients to find solutions to any issues that arose relating to their event.

Melbourne, Australia

- Managed and created engaging social media content and photos for Mastic and Hellenic Republic, including their Twitter, Facebook and Instagram accounts to project the brand messages and build continual awareness of the brands. - Monitored these accounts using Hootsuite, responded to tags and comments and scheduled Twitter posts via this medium.- Analysed posts’ performance and account growth and continually monitored the content for what the audience responded to best such as food photos over beverage photos. - Worked with the Management team to ensure reservation staff worked efficiently and productively through maximising capacities in the venues and adhering to reservation policies.- Managed a team of Reservation Coordinators, training them in the software and in the company practices, ensuring the office was fully staffed at all times. - Worked with the Events Manager to organise functions, including taking the initial enquiry and finalising all details with the client.

Bachelor Of Business, Marketing & International Business

Activities and Societies: - Attained a Bachelor of Business, majoring in Marketing and International Business - GPA 6.46/7 - Golden Key.

Higher School Certificate