Guiding professionals of color to a better workplace, one review at a time.

A performance-driven leader on the journey of acquiring and retaining the most valuable customers while exceeding D2C and B2B goals. A passionate coach to a team of strategic athletes through an aggressive growth strategy in acquisition (SEO, partnerships, social, SEM), retention, lifecycle, product optimization, branding, public relations, and more.

Validated and built two businesses within the business. Established a two-sided marketplace and strategic partnerships delivering locksmith services directly to customers. While also building a digital out-of-home media business. Creating meaningful opportunities for recurring growth and the diversification of revenue.

Established business plans and executed pilot tests for new strategic initiatives and stood-up teams across marketing, account management, sales, and business operations.

Expanded and optimized the KeyMe SEO footprint, implemented strategic affiliate partnerships, and delivered programmatic media to the digital out-of-home eco-system.

Enhanced global and domestic mobile acquisition strategies on Facebook, Google, Apple Search Ads and via affiliate marketing to increase subscription revenue across of suite of lifestyle and utility mobile apps. While frequently conducting financial forecasting of marketing budgets in collaboration with product, finance, and analytics teams.

Led the global affiliate team which generated the majority of the browser applications revenue. Collaboratively championed for the necessary tools to build an organization at scale with a deep focus on analytics and business performance.

Managed a portfolio of over 80 affiliates. Developed and flexed my negotiating superpowers to garner competitive pricing and established favorable terms among partners. Established a cohesive B2B brand through trade shows, events, and social media campaigns.

Snackable Media was a content provider offering SMS-based games, social communities, and online shopping marketplaces. I aggressively sourced and maintained profitable online media placements with Snackable through business development and media buying strategies with affiliates. In addition, I analyzed real-time reporting to determine the best methods to optimize campaigns, maximize ROI, and achieve more conversions.

Grew from an assistant to a local spot television and radio media buyer for over ten clients in retail, food, online, legal, technology, entertainment, and education. Formulated strategic media buys in major markets through detailed research and analysis, station and network selection, estimation of Nielsen ratings, rate negotiation, ordering, confirmation of orders, pre-and post-logging, reconciling, invoicing, and billing, and resolving various discrepancies.