English and American literature and history.Translation, reading and writing skills.

Responsible for 3 websites: Italy, Poland and LaRedoute.comRecruitment and management of 3 native-country managers.Content management: review of static pages, links and main steps from basket to payment. Drop of error pages. E-merchandising: évolution of the tree structure, extension of SEO content on categories, constant update of product merchandising according to sales and events.Commercial planification and launch of events on the website and other levers such as… Show more Responsible for 3 websites: Italy, Poland and LaRedoute.comRecruitment and management of 3 native-country managers.Content management: review of static pages, links and main steps from basket to payment. Drop of error pages. E-merchandising: évolution of the tree structure, extension of SEO content on categories, constant update of product merchandising according to sales and events.Commercial planification and launch of events on the website and other levers such as newsletters, blogs, social media, affiliates.Recruitment levers: challenge the SEO agency and other partners (affiliates, retargeting).Translation project. Show less

Sales, competitions and trend analysis. Global assortment plan analysis (from budget to close reporting).Definition and follow-up of the action plan (catalog and web): main events, reporting, and coordination with European teams for improvements.Management of the Product Managers and assistants.Monitoring of the European supply budget.Portal of Brands project: technical integration of products, coordination of the launch with IT, Brand managers, Web Sales managers.

Responsible for the Children Department and its marketing in the European subsidiaries.Sales and competition analysis.Product selection according to customer targets (age, profile).Briefing of catalogs.

Responsible for a specific customer target: planification of the sales events, budget, briefing and coordination of teams.Sales analysis and recommendations for the next season.

Satisfaction and brand image studies.Briefing to agencies and internal organisation of studies.Analysis and presentations.Operational team support in their use of the recommendations.

Responsible for the supply catalog sent to pharmacists. Renewal of the positioning and the assortment plan. Set-up of new directions in terms of communication, product selection and management.

Customer relationship development by supporting their commercial initiatives: market study, merchandising organisation, training and lay-out projects.

Satisfaction and brand image studies. Briefing to agencies and internal organisation of studies.