Jacinta V. Email & Phone Number

Melbourne, Victoria, Australia

- Managed owned social media channels, including the development and delivery of the (organic) social media content strategy, monthly content calendar, reporting and community management across all platforms. - Developed and executed key member and employer engagement communication campaigns (including quarterly snapshots).- Content creation for digital channels, including proofreading, editing, image sourcing and editing.- Interpreted and translated technical content from internal stakeholders to produce member-friendly content.- Monitored and analysed metrics to optimise content accessibility, usability, effectiveness, and performance across owned digital channels.- Moderated conversations across social platforms and engaged with the member base.

Docklands, Victoria, Australia

- Managed owned social media channels, including the development and delivery of the (organic and paid) social media content strategy, including digital acquisition, monthly content calendar, reporting and community management across all platforms. - Content creation for digital channels, including proofreading, editing, image sourcing and image editing.- Monitored and analysed metrics to optimise content accessibility, usability, effectiveness, and performance across owned and paid social and digital channels.- Managed social media and digital marketing budgets and processing.- Moderated conversations across social platforms and engaged with the member base.

Melbourne, Victoria, Australia

- Implemented and managed social media strategy, generating 51.5M paid ad impressions and 13,120 conversions from 1 January 2020 - 31 August 2021.- Increased LUCRF Super's social media community (followership) by 156.2% from 1 January 2020 - 31 August 2021.- Boosted social media engagement by 77.6% from 1 January 2020 - 31 August 2021.- Monitored brand-related mentions on all social platforms and engaged with members’ responses to published content.- Liaised and collaborated with internal communications, PR and brand teams to promote relevant stories and industry updates.- Monitored the competitive superannuation landscape, identifying content trends and insights to achieve maximum ROI.- Content creation for digital channels, including proofreading, editing, image sourcing and image editing.

Melbourne, Victoria, Australia

- Implemented and managed social media content strategy, generating 115 178 LinkedIn impressions from 1 January - 30 June 2019.- Increased LinkedIn followership by 400% from 1 January - 30 June 2019.- Supported campaigns through social media, generating 3 897 careers website visits from 1 January - 30 June 2019.- Developed the strategic direction of Specsavers' digital employer brand to increase the attraction of high-quality candidates.- Managed social media coverage and interaction during live events.- Facilitated creative conversations and collaborative workshops with internal stakeholders to develop and refine digital content and supporting media assets.- Content creation for digital channels, including proofreading, editing, image sourcing and image editing.

Melbourne, Australia

• Spearheaded the delivery of innovative social media content as specified through each client's tone of voice.• Executed the application of social media and communication campaigns to align with marketing strategies, adhering to social media best practices.• Managed and implemented social media growth initiatives with a focus on audience engagement.• Collaborated with independent journalists and editors to promote client stories and events.• Developed and nurtured existing client relationships.• Monitored the competitive landscape, identifying traffic-driving trends in social media and news consumption.

Melbourne, Australia

• Spearheaded the delivery of innovative social media content as specified through each client's tone of voice.• Executed the application of social media and communication campaigns to align with marketing strategies, adhering to social media best practices.• Developed and edited content for SEO, social media, eDMs and blogs.• Utilised adaptable writing styles across various platforms and clients.

Melbourne, Australia

• Established a unique voice for each client's brand within their respective digital communities.• Developed and implement rules, guidelines and best practices to optimise customer experience.• Built, supported and promoted active digital communities.• Resolved customer complaints, queries or concerns by responding to their needs and requests.• Monitored online trends, news and competitor activity.