Jacinta Grootjen

Jacinta Grootjen Email and Phone Number

Managing Partner @ demi
Kitchener, ON, CA
Jacinta Grootjen's Location
Kitchener, Ontario, Canada, Canada
Jacinta Grootjen's Contact Details

Jacinta Grootjen personal email

n/a

Jacinta Grootjen phone numbers

About Jacinta Grootjen

I believe a company is built from the inside out, starting with its people, along with the processes and tools that support them. My work focuses on how work gets done and the human behaviors driving it. I’m a strong advocate for courageous, compassionate leadership, built on transparency and honesty—qualities I believe can truly elevate how we run our businesses. With a background in strategic planning, change management, internal communications, and building cultures that engage, I bring a comprehensive understanding of the people side of business. My expertise spans People & Culture, Talent Management, HR Operations, and compensation strategies, enabling me to support clients in a variety of transformative ways. I offer results-driven, practical, no-nonsense guidance that moves beyond feel-good initiatives to create real, measurable impact. I enjoy working closely with executives and specialize in partnering with second-generation business owners. My goal is simple: to help you foster a thriving organization from the inside out.

Jacinta Grootjen's Current Company Details
demi

Demi

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Managing Partner
Kitchener, ON, CA
Website:
hellodemi.ai
Employees:
7
Jacinta Grootjen Work Experience Details
  • Demi
    Managing Partner
    Demi
    Kitchener, On, Ca
  • Primary People Group
    Principal Consultant
    Primary People Group Apr 2020 - Present
    Ontario, Canada
    At Primary People Group, we believe that true transformation begins within. Our work is rooted in the conviction that a company’s strength lies in its people, the processes they follow, and the tools they use. We partner with executives and second-generation business owners to design and implement strategies that don’t just look good on paper but deliver tangible results. We specialize in: Strategic Planning: Crafting actionable, people-centered strategies for growth. Change Management: Guiding teams through transitions with transparency and empathy. Culture & Engagement: Fostering environments where employees feel valued and motivated. Talent Management & HR Ops: Optimizing the way companies attract, develop, and retain their talent. Compensation Strategy: Creating fair, effective reward systems that align with company goals and drive performance.Our approach is practical, realistic, and deeply personalized.  At Primary People Group, our goal is to help businesses not only succeed but also thrive from the inside out.
  • Tridel
    Director Talent Development
    Tridel Jul 2019 - Jun 2021
    As part of our commitment to being a best place to work I focus on developing, implementing and overseeing Tridel’s talent management programs with a focus on recruitment, onboarding, performance management, training and development as well as our CSR employee-based initiatives. Working closely with the People & Culture Steering Group, I am responsible for executing the employee communication process, supporting effective employee relations and working closely with leaders to foster employee engagement.
  • Tridel
    Senior Manager, Talent Development
    Tridel Jul 2018 - Jun 2019
  • Tridel
    Manager, Talent Development
    Tridel Jul 2017 - Jun 2018
    Toronto, Canada Area
  • Hudson'S Bay Company
    Manager, Talent & Development
    Hudson'S Bay Company Nov 2015 - Jun 2017
    Toronto, Canada Area
    As a strategic thought partner, I served as a consultant to management on talent and development related opportunities. Anticipating human resource related needs and assisting the business in managing the workforce, providing guidance, counseling, coaching and developing integrated solutions to business objectives. Led the design, development and facilitation of assigned training materials and modules to meet business needs by leveraging various instructional methods and techniques that align to our culture and values.
  • Hudson'S Bay Company
    Human Resources Coordinator
    Hudson'S Bay Company Jan 2015 - Nov 2015
    Toronto, Canada Area
    The face of HR and responsible for ensuring the human resource processes ran smoothly and efficiently. I supported managers and associates administratively by maintaining data integrity in HR systems, payroll processing, and other operational tasks as necessary. Worked in a dynamic and changing environment that required knowledge of general principles in human resources, timeliness, health and safety, accuracy and providing great customer service to associates and leaders.
  • Hudson'S Bay Company
    Hr Administrator & Recruiter
    Hudson'S Bay Company Jul 2013 - Jan 2015
    Queen Street Store, Toronto, On
    Responsible for the full cycle recruitment of all retail positions at the flagship store. Handled high volume recruitment to maintain vacancy rates below 5% of the overall store profile. Furthermore, I oversaw health and safety by co-chairing in partnership with the director of human resources. As a health and safety representative, supported compliance with the Ontario Health and Safety Act by rolling out policies and programs store wide. This role also involved the payroll administration for new associates, role transfers, terminations, benefit administration and the overall maintenance of associate files. As the HR administrator and recruiter, each day was a new challenge where utilizing negotiation and problem solving skills was vital.
  • Brock University
    Communications Assistant
    Brock University May 2012 - Mar 2013
    St Catharine'S, On
  • Brock University
    Research Assistant
    Brock University May 2012 - Sep 2012
    Saint Catharines, On
    Worked with Dr. Adam Kanar conducting research in the recruitment and selection process. Necessary skills included refined attention to detail, self-motivation and disciplined independent organizational strategies. Participation in Dr. Kanar’s work required critical analysis of the recruitment and selection process as it applies to developing an efficient organizational human resources model and the manager-employee relationship.

Jacinta Grootjen Skills

Teamwork Time Management Leadership Team Leadership Human Resources Event Planning Powerpoint Critical Thinking Microsoft Excel Microsoft Office Customer Service Analysis Microsoft Word Sales Research Marketing Recruitment Employee Training Interviews Team Building Recruiting

Jacinta Grootjen Education Details

Frequently Asked Questions about Jacinta Grootjen

What company does Jacinta Grootjen work for?

Jacinta Grootjen works for Demi

What is Jacinta Grootjen's role at the current company?

Jacinta Grootjen's current role is Managing Partner.

What is Jacinta Grootjen's email address?

Jacinta Grootjen's email address is jg****@****del.com

What is Jacinta Grootjen's direct phone number?

Jacinta Grootjen's direct phone number is +141672*****

What schools did Jacinta Grootjen attend?

Jacinta Grootjen attended Goodman School Of Business At Brock University.

What skills is Jacinta Grootjen known for?

Jacinta Grootjen has skills like Teamwork, Time Management, Leadership, Team Leadership, Human Resources, Event Planning, Powerpoint, Critical Thinking, Microsoft Excel, Microsoft Office, Customer Service, Analysis.

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