· Solely redesigned the B2B property appraisal platform, updating over 50 screens across 12 functional interfaces, which significantly enhanced usability and visual appeal.· Created a comprehensive library of styles and components that brought consistency and a unified look to the web platform, streamlining the design process and maintenance.· Collaborated directly with the CTO to refine designs based on customer feedback, successfully integrating these improvements into React for more dynamic and responsive web applications.

· Developed a user-friendly website with clear navigation and advanced filters, increasing site visits by 24%.· Implemented a 'Let's Chat' feature that boosted customer contact clicks by 38%, enhancing real-time communication.· Collaborated with sales and marketing teams to refine website features based on user feedback, aligning them with business goals and improving customer engagement.

· Improved UX for web, mobile, and Creator platforms, focusing on usability and interface enhancements informed by customer feedback.· Contributed to the design of payment and subscription feature, involving research, task flows, wireframes, app flows, and hi-fi prototypes.· Adapted designs to align with user needs and trends, collaborating closely with development and QA teams to boost user satisfaction and performance.