Develops Strategic Marketing Plans, Content Planning, Development & Distribution, Website Development, SEO, eCommerce Platform Management & Marketing (Shopee, Lazada, Tiktok Shop) with a team of social media specialists, seo, ecommerce experts, graphic designers and multimedia artists for clients from various B2B and Consumer industries. Spearheads development of Websites and Mobile Apps with developer teams. Performs advisory function to clients on how to build and operate their own marketing departments and how to professionalize family run corporations.Client Industries: Construction Equipment and Materials, Auto Repair & Maintenance Tools, Jewelry, Industrial, IT/ Tech Services, and Food.Making Impossible Growth Inevitable

Hired as COO for the domestic expansion of a global EV brand

Established Tenco Capital and Managed a Multi-million Dollar Fund for Pre-Seed and Seed-Stage Startups. Led deal origination, execution, research and due diligence, valuations, and start-up mentoring.

Spearheaded New Business & Product Development and Digital Transformation for OGC Conglomerate with companies including Motortrade (Motorcycle Retail), Fundline Finance Corp. (Non-Bank Financing Company) etc. Built, spearheaded operations and transferred the following new products/ services/ business unit/ innovations  Motortrade Nationwide Corp o Big Bikes Business Group o Institutional Sales Team o Centrally Managed Indoor Advertising networko Motortrade Safety Driving School Program to increase women rider representation o Motorprotect Motorcycle Insurance (with Pioneer Insurance)  Fundline Finance Corp o Move from legacy LOS/LMS to SaaS Cloud-based systems o SaaS eKYC o Created 8 new loan products based on in-depth consumer research o Shortened loan application to disbursement TAT from 3 weeks to 1 day via digital disbursement options like Gcash, Paymaya, AUB Hello Money, etc. o Created multiple alternative collection channels via Gcash, Paymaya, Dragonpay, AUB, and other banks.

Concurrently headed the marketing, new business development, and big bikes division for the Philippine's largest motorcycle dealership, a multi-billion peso organization with over 800 stores nationwide. Together with a very talented and promising group of individuals, is accountable to the achievement of total market share, volume, value, and profitability targets through the effective, efficient, and timely planning, development and execution of Marketing strategies.Function includes all pertinent marketing functions in support of Marketing plan and strategies such as, but not limited to, Marketing research, Marketing Management & Strategy Development, Advertising & Promotions (out-of-store and in-store/ retail marketing), Product & Service development, Pricing & Profitability management, Digital Marketing, Customer Relationship Management (CRM) and Customer service.

Established the residential solar business team, turning around the business and finally closing the company's first paid residential sale within a month from employment. Led the team that launched the world's largest solar powered mall: SM North Edsa, executed marketing campaigns such as the company AVP, communication materials, digital, PR, and on-ground activation initiatives. Spearheaded marketing and sales strategy, team equipping, training, and establishment of sales operational processes, product innovation and volume forecasting.

Manages the Cobra Energy Drink Brand for all plastic bottle (PET) variants achieving almost 70% market share for all one-way (non-returnable variants). Is directly responsible for the game changing new product innovations that are the fastest growing SKUs in the energy drink category: Cobra FIT and Cobra Smart and the influencer in the development of Cobra Defense effectively increasing volume and doubling shelf space in modern trade. Cobra Energy Drink is the Philippine's #1 Energy Drink with over 65% market share across all energy drink variants, with double digit % growth in 2010-2011.

Nature of work is strategic Brand Marketing in-charge of ensuring product profitability through acquisition of strategic markets of the company's broadband services.