Our family of companies includes Wayroo, ByDesign Technologies and National Merchant Alliance. Responsible for building and leveraging Retail Success’ brand equity by leading the development of marketing strategies, effectively orchestrating all communication vehicles and guiding the marketing department. In addition, provides counsel, advice, planning and tactical support from the marketing and communication lens to leadership and partners throughout the company to help reach business goals. At Retail Success, we help brands enhance their buyer’s experience and create authentic buyer-seller relationships. We offers a suite of solutions:- payment processing- social selling- software for the direct selling industry

The Public Relations and Social Media Director plays an important role in building and leveraging Hallmark’s brand equity by leading the development of Hallmark public relations and branded social media strategies, and effectively orchestrating Hallmark-branded social media accounts. In addition, provides counsel, advice, planning and tactical support from the public relations and social media lens to executives from all corners of Hallmark to help reach business goals.

Public Relations and Social Media for Hallmark Cards. - Represent Hallmark as the designated company spokesperson for local, regional and national media outlets. - Led a celebrity-infused and change signaling press event for the Shoebox brand in LA which garnered more than 431 million impressions from top celebrity print and online entertainment outlets, and social influencers in the first week. - The PR/social voice on the cross-functional team launching the Hallmark Signature brand, which was responsible for the successful integration with Lifetime’s Project Runway; and the New York Fashion Week Soiree and Pop-Up Shop activation earning hundreds of millions impressions with top-tier entertainment media, social influencers and consumers. - Active member of Hallmark’s Social Hub – responsible for bringing earned and sponsored third-party influencer/media content to the table, and leading the channels around and through various crises in all of brand and sub-brand level accounts.- Earned media placements, generated awareness and increased brand relevance through PR efforts, which generated billions of impressions of Hallmark products in 2015 via traditional and social media outreach efforts.- Advise and counsel leadership about opportunities and strategies with in public relations, social media and marketing that can accomplish business objectives and drive sales. Leverage strong relationships with individuals from across the company and subsidiaries to achieve results. - Created, launched and currently manage Hallmark’s first blogger community “Love, Hallmark”.- Manage day-to-day relationship with public relations agency of record.

- Founding member of Hallmark’s Social Hub – responsible for content distribution and interactions with more than one million fans and followers of the Hallmark brand. Managed the day-to-day operations of the @Hallmark Twitter account and grew the follower base. - Embraced content marketing with a unique test and learn program to support birthday cards in 2013. Within the #BirthdayFail program, oversaw the creation of digital content - video, text and photo - that was seeded to generate engagement through social shares. Successfully led multiple agencies, in addition to acting as a liaison for the program with leadership. The plan as a whole earned a stable, positive sales lift at retail across all channels.- Led the team that supported the launch of Hallmark Card Rewards. With internal and external partners, managed the development of one of the largest traffic drivers to the website – the Facebook game, Seal the Deal.- Member of the team that executed the 12 Gifts-of-Giving Campaign to support Hallmark Gold Crown, which hosted 12 nights of social events attached to in-store promotions that drove a sales lift at retail year-over-year.- Represented Hallmark as the designated company spokesperson for the media, including Time Magazine, the Wall Street Journal, CBS News, the KC Star, People Magazine, The Today Show, CNN, Fox Business Network and The Huffington Post.

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- Worked with physicians to create individualized PR/marketing plans and materials to help grow their business. Point person for all new physician introductions to the internal and external community. - Coordinated and promoted community physician speaker series, Creighton For Your Health. Created and maintained website to serve as a one stop shop for information about community events. Webmaster for multiple company websites. Launched and maintained Creighton Physicians Facebook and Twitter pages to reach patients and drive volumes.

- Managed all public relations efforts, both internal and external. Built strong working relationships with people from all areas of the company in order to identify strong patient testimonials, as well as compelling physician story pitches. Worked within a budget to coordinate and plan all advertising, as well as facilitate proper messaging. Wrote and designed a monthly newsletter for employees.- Launched website re-design, which featured sub-sites for 12 different Divisions. The first re-design in 12 years. - Coordinated million dollar marketing campaign called Call or Be Called. This campaign involved 20 events, where more than 3,000 people were given a free heart screening. Organized all materials, media outreach, web content, staffing, facilities, internal promotion, and worked with an agency on TV, radio, print, and web advertising.

- Managed new publication, the Greater Omaha Business Magazine. Worked with clients to create and design personalized advertising plans, from sale to planning stages through to print. Secured new clients through community networking and following leads. Managed more than 50 contract advertising clients. - Created and launched a website version of a popular print publication, which in turn generated a new revenue stream.- Managed a small team of sales representatives to acquire new and retain existing clients.

- Wrote feature and news articles for bi-weekly newspaper. Covered special and annual events, conducted one-on-one in-depth interviews and worked to discover new and interesting leads. Many articles and photos picked-up and published nationally by Catholic News Service.- Lead on all advertising in special issues – client relations, sales, copy writing, design and layout. Created in-house advertising material including flyers, advertising kits and promotional items.