Jack Bauer Email & Phone Number

Glasgow, Scotland, Gb

- Established and managed a supporting agency network, assessing current partners to identify potential efficiencies.- Led annual growth planning in collaboration with global and local teams, ensuring effective communication of objectives to local colleagues.- Cultivated unity among global teammates and collaborated closely with SBM and ABM to achieve collective objectives.- Spearheaded brand partnerships and collaborations at both national and global levels.- Designed a strategic framework for Wyoming Whiskey's approach to partnerships and collaborations.- Researched current digital verticals and formulated recommendations for future digital strategy.- Directed the development of a brand equity campaign and executed a global communications campaign for brand equity rollout.

Glasgow, Scotland, Gb

- Developed above and below the line assets in collaboration with agency partners, focusing on key time periods such as spring and OND.- Collaborated closely with finance to align price support with budget expectations.- Spearheaded the development of Noble Oak's new product (NPD) SKU proposition, including labels and the narrative illustrating its integration within the Noble Oak Portfolio and broader Edrington portfolio.- Led efforts to define success metrics and key performance indicators (KPIs) for trials of the NPD in collaboration with finance, local markets, and the global team.- Coordinated the development of an internal communications calendar for the wider team. - Ensured timely delivery of homepages and posts for opportunistic storytelling.- Acted as the primary representative for Noble Oak, engaging with media and overseeing above the line efforts, as well as providing support to the sales team on the ground.

Glasgow, Scotland, Gb

Glasgow, Scotland, Gb

Leading the development of the Americas regional Macallan growth (brand) plans and strategy across all areas of the brand to deliver value, volume and market share growth while establishing KPIs to meet short and long term brand image and equity. I am the primary regional contact for the Macallan working with external agencies, internal support functions, global teams and creative partners to develop advertising and creative plans while implementing consumer activation plan across advertising, digital and social media, public relations, special events and sponsorship. Managed A&P tracking and reporting, including administrative support for Marketing invoices, PO creation, etc. Acting as Macallan brand custodian for the Americas Region, ensuring brand standards are clearly communicated, upheld and executed with excellence. Educating and correcting where necessary to promote commercial excellence principles and luxury behaviors. Aligned to Global Brand Team and Americas Market Teams, to support the development of brand growth marketing strategy across different stages of the consumer journey, and implementation of innovative launch plans and activation programs for The Macallan, communication strategies (above & below the line, social media, PR,CRM, etc.) driving brand awareness, saliency and profitable growth for the Brand.

Glasgow, Scotland, Gb

Implemented & led the the first year of a new gratitude program focused on giving back to the hospitality community - hosted a gala with over 200 attendees, and coordinated additional events in 17 markets around North America. Supporting annual limited edition product launches with consumer events, & integrated marketing, including leading an award-winning Edition 5 Launch campaign through paid, earned and owned media in 2019. Managed the brand’s e-commerce efforts during the COVID-19 global pandemic by forging new partnerships, building stronger existing partner relationships to drive sales and developing unique and timely content.

Glasgow, Scotland, Gb

Launched and developed the Spiritual Homes program in the Americas region. Working with tastemakers (chefs and bartenders) to create unique Macallan experiences that could not be replicated by any other brand or tastemaker. To amplify our creations and partnerships, we produced short films as well as social content to bring our content to consumers throughout the region. Created and implemented a best practice working structure to maximize efficiency and streamline communications between the Spiritual Homes Marketing team and field teams/ brand ambassadors.

Glasgow, Scotland, Gb

Support the Brand Managers and Directors of Regional Power Brands & Innovation with daily administrative, financial and marketing tasks. Lead and manage the digital marketing campaigns and communities of multiple brands across all social media platforms. Would create and execute national, regional and city specific marketing initiatives - advertising buys for Print, Radio and OOH, product placements, partnerships and sponsorships.

Glasgow, Scotland, Gb

While supporting the northeast commercial team, I helped drive improvements and efficiencies across the division’s sampling programs, including leading and managing a WeWork sampling initiative, as well as developing a more efficient way to execute programs with Empire NY.

Miami, Fl, Us

Promoting SportsManias across campus and the country. Using digital media platforms to raise awareness and drive traffic

New York, Ny, Us

At the Webby Awards, I worked on projects that helped create new value opportunities for the company. While working with the Lovie Awards team, I prospected potential clients and awards winners.

Gb

While working for the Club I split my time between two different teams, gaining experience in both operations and research as well as a broad understanding of the ins-and-outs of the business.

Bachelor'S Degree, Business Administration, Mangement And Marketing

Business Administration And Management, General

High School