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I currently head up the Marketing Team at Add People, where I work on the company's branding, creative campaigns, content marketing, partnerships, video production and manage the great people of the Marketing Team itself. This is an immense source of pride for me, as not only is it a company that I love and respect massively (I wouldn't have been here for 7+ years otherwise!), but it's also one respected outside of our walls, too. Recently voted the seventh-best digital agency by Prolific North, it's good to know that we're not living in a vacuum - but that's enough of me being a sellout for my own company! This section is about me, damn it.Before I joined the Marketing Team, I actually spent almost a decade of my life in content and SEO. From start-ups to big-wigs, I started as a Junior but rose the ranks to finally managing the entire content product of Add People.That meant delivering client pitches, building strategies and implementing campaigns for businesses of all shapes and sizes. Technical SEO? Done it all. Content marketing? Oh, the stories I could tell. Forbes? You might have seen me featured on there once or twice.PS: It was once, but "once or twice" sounds better and is still technically accurate.
Add People
View- Website:
- addpeople.co.uk
- Employees:
- 161
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Marketing Communications ManagerAdd People Aug 2024 - PresentManchester, England, United KingdomI manage the branding and creative campaign output for Add People, while also running the internal/external comms and Marketing Team itself. It's a role I've been after for many years, so I'm buzzing to finally be doing it full-time now! -
Content Operations ManagerAdd People Jan 2023 - Aug 2024Manchester, England, United Kingdom -
Content Operations LeadAdd People Dec 2021 - Jan 2023Manchester, England, United KingdomI manage a team of SEO specialists alongside my own portfolio of clients whom I deliver on and off-page SEO work for, alongside spearheading how we deliver content and research for Add People's SEO clients. My time here has seen me featured in Forbes, while also earning the Values award (given to the person that most demonstrated the company values, beating out 140+ of my colleagues) and winning Content Of The Year in my department.My responsibilities include:- Writing content for a variety of different SME's, from keyword optimised service pages to coverage friendly campaigns. - Managing teams of executives where I was delivering 1-2-1's, targets, training plans, disciplinaries, etc.- Developing new processes to improve how the department can deliver content and research for our clients. - Being a reliable hand within the team at everything from keyword research and data collection to technical content uploads and outreach. - Developing new processes to improve how the department can deliver content and research for our clients. - Spearheading a new training system and platform alongside Damon Culbert, involving internal/external resources, objectives, statuses and more. -
Junior Seo Exec, To Mid/Senior/Content LeadAdd People Mar 2017 - Dec 2021Manchester, United KingdomWithin four years of working at Add People where I began as a Junior, I was promoted to from Mid and Senior to Content Lead; taking on more responsibilities for my clients and department throughout each progression. -
Marketing ExecutiveHoops Sep 2016 - Jan 2017Manchester, United KingdomMy loves of marketing, writing, sport and technology were all put to use in this role for Hoops, in which I ran all marketing channels for the company. Whether it involved traveling to events to cover them for the company, connecting with other businesses for sponsorships and promotions, locating clients we believe would benefit from our product, promoting the company across several different platforms, producing content, maximising SEO, organising campaigns or any of the other intensive jobs I do; I thoroughly enjoyed my work here.
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Freelance WriterFresh Press Media Ltd Sep 2015 - Sep 2016Http://Readliverpoolfc.Com/Author/Nujacques/I previously wrote articles for The Metropolist - mainly of a video game and movie nature, from reviews to breaking news. I now currently write for ReadLiverpoolFC and Read Film, combining my love of writing with my loves of football and film, and have now amassed over 50,000 views. This not only keeps me creative and creating, but also means I am comfortable working under short deadlines and balancing workloads – so multiple projects aren’t daunting, but exciting. -
Market ResearcherPetal & Co. Jul 2016 - Aug 2016ManchesterAfter networking with the award-winning Jessica Wilkinson of Petal & Co, I was employed by her to conduct market research for both BioPanel and Transline Group. Working in my spare time, as I was also working for Atlantis Digital at the time, I used an analytical mind set and a commercial approach to deliver a research paper based on my research sourcing temporary industrial staff facts and figures. This involved contacting businesses, extensive research, producing complex tables and graphs, and much more.I received great feedback for this work and enjoyed working by myself and setting my own goals and deadlines, and also learnt a lot about market research, the inner workings of businesses and working on large, sensitive projects. -
Digital Communications ExecutiveAtlantis Digital Feb 2016 - Aug 2016Manchester, United KingdomWhat I consider to be my two biggest strengths, my writing ability and marketing experience, were both tested and applied during my time with this well-respected PR/marketing consultancy. I worked closely with our clients, all of which were based in the medical field, and my day-to-day activities involved:- Creating on-brand, SEO-friendly copy: including blog posts, emails, press releases, and more. - Researching/developing a thorough understanding of medical news and advances, consumer behavior, client needs, etc.- Managing the online presence of our clients on platforms such as Twitter, LinkedIn and more.- Using tools such as Hootsuite, Slack, Google Drive, Trello and more on a daily basis to help manage my workloads and maximize my efficiency.- Communicating with other businesses, medical consultants, and customers; all while maintaining the manner and tone specific to that client or circumstance.- Brainstorming and following through with creative ideas to raise brand awareness, interact with customers, increase traffic to website, and more. -
Brand Management And Marketing Management StudentManchester Metropolitan University Sep 2013 - May 2016Manchester, United KingdomI studied areas such as digital marketing, market research, SEO, management skills, social media and more; eventually graduating with a 2:1 degree. My work has been a source of great pride, and I feel I have evolved through my years here into a truly confident, ambitious and talented individual. My final year research project was about how the rise of the internet and technology has affected fandom in sports, challenging the idea of the 'fan' versus the 'consumer'.Units included:- Digital Media and Marketing Platforms- Marketing Communications Theory and Practice- Principles of Marketing- The Responsible Marketer- Advertising Management- Brand Management- Consumer Behaviour and Culture- Corporate Reputation Management- Research Project- Strategic Communications and Advertising Planning- Strategic Marketing Management -
Work ExperienceSmoking Gun Pr Jun 2015 - Jul 2015ManchesterHere I handled many campaigns and company relations for major brands such as Red Bull and Prestone, all of which I received excellent feedback for. I wrote blog posts for Oven Pride and Surcare which entailed research and analysing previous posts for tone and language. I worked with Red Bull to raise awareness for the Harbour Reach event which involved many B2B communications, contacted major celebrities in relation to a CATS Protection campaign (managing to get celebrities such as Susan Boyle and Rachel Riley involved); along with wrote press releases for major international company Prestone, and more. -
Freelance Features WriterThe Metropolist Jul 2014 - Dec 2014OnlineI wrote articles from breaking news to fully researched features; mostly of a movie and video game industry nature. This not only kept me creative but also meant I am now comfortable working under fast deadlines and producing work as fast as possible, without it affecting the quality. -
Social Media MarketerPotential 4 Skills Limited May 2013 - Aug 2013LiverpoolI was employed to not only handle, but in some cases create, the companies presences on social media. This involved me using Twitter, Facebook and other various platforms to their full extent. I also spearheaded email and text campaigns, dealing with thousands of clients and also communicating directly with other businesses. My position also stretched to Photographer, Web Designer and Secretary at different stages of my employment, displaying my versatility as an employee. The position came to an end due to my contract expiring, and while I was offered an extension, university at the time took precedence so I had to deny the extension.
Jack Bird Skills
Jack Bird Education Details
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Mosslands Technology CollegePsychology - C, It - B, English Combined - B, General Studies - B
Frequently Asked Questions about Jack Bird
What company does Jack Bird work for?
Jack Bird works for Add People
What is Jack Bird's role at the current company?
Jack Bird's current role is Combining the creativity of branding with the science of content..
What is Jack Bird's email address?
Jack Bird's email address is ja****@****e.co.uk
What is Jack Bird's direct phone number?
Jack Bird's direct phone number is +4478344*****
What schools did Jack Bird attend?
Jack Bird attended The Manchester Metropolitan University, Mosslands Technology College.
What are some of Jack Bird's interests?
Jack Bird has interest in Football, Writing, Workings Of The Mind, New Technologies, Books, Making Music, Children, Cooking, Comics, Environment.
What skills is Jack Bird known for?
Jack Bird has skills like Social Media, Digital Marketing, Blogging, Social Media Marketing, Copywriting, Marketing Communications, Facebook, Email Marketing, Social Networking, Marketing, Advertising, Mobile Technology.
Who are Jack Bird's colleagues?
Jack Bird's colleagues are Lewis Delaney, Ben Ratcliffe, Hassan Alsaeid, Amelia Marshall, Charlotte Cartney, Riesse Hamilton, Jack Bland.
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Jack Bird
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