Conducted a Marketing Strategy review to evaluate weak points and opportunityDeveloped multi-channel marketing calendar with a 3 month outlookWrote and published blogs and email newsletters to maintain past marketing strategy, improve SEO and foster engagementMaintained or improved all engagement rates with exceptional performance in average email open rates (25%) and click rates (11%)Developed new, low effort, high yield marketing strategies with limited resources, such as asking and answering industry questions on Quora, engaging with industry news and reports on LinkedIn and writing experience based stories for LinkedIn

Responsible for managing, executing and optimizing marketing activities, executing sales in the Summer Camp category, product manager for the RS 21 Sailboat, and providing operational and customer service support as needed. This included a mix of responsibilities ranging from digital marketing and analytics to event planning and management.

Responsible for the management of a large fleet restoration project involving the construction of storage racks, restoration of a fleet of 13 sailboats and a powerboat. Responsible for the safety of sailors at regattas and practices. Informal role as team photographer and videographer.

As treasurer I was responsible for creating a budget, developing a funding strategy that included University Funding, team dues, a savings plan, apparel and brand product design and sales, and handling all team purchases, donations and transactions. We increased the size of our fleet from 6 boats, 3 of which were not seaworthy, to 15 boats, and are currently in the process of reconditioning and refitting those boats. These improvements demanded extensive fundraising and the development of industry specific skills.

As Marketing and Media Coordinator I was responsible for the revitalization of Miami Sailing as a team and as a brand. I created a website, re-launched social media across multiple platforms and came up with a digital marketing strategy to improve fall recruitment and vastly improve team awareness both on campus and to prospective and incoming students. After implementing a combination of search ads, a massive overhaul of the website and search optimization (SEO) strategy, social media re-launch and direct outreach to graduating seniors from Illinois and Ohio High School programs, we created a 400% increase in recruiting over any previous year on record.

With a focus on improving utilization for under performing clients, conducted member (consumer) behavior research and analytics to determine effective strategies to improve conversions. Applied insights to conduct digital and print marketing campaigns with nuanced objectives and strategies.Analyzed and reported insights from a market research study, which was used to create an annual cost containment practices report. Launched digital advertising and social media campaigns with precise objectives and developed the strategy to continuously monitor performance of these campaigns. Assisted in the development of engagement material such as print fliers, email campaigns and digital ads and posts. Researched and lead purchasing process for a new print and distribution vendor.Performed duties for both marketing and client services, engaging businesses and brokers (B2B) as well as our members and clients (B2C).

As a marketing intern I was responsible for creating a cohesive brand and digital presence for Central Coast Sailing. This involved the design of a logo, branding and marketing strategy, and lead to the development of centralcoastsailing.com to improve lead generation and our customer's experience. In addition to creating design and strategy materials, I also helped coordinate and attend sales calls and trade shows.

I started at the Beach working as a Lifeguard and quickly began expanding into other roles at the beach. During my first year I was asked to become a manager and I have been a leader at the beach ever since. When we transitioned to a new manager going into my third summer at the beach, I took on the role of training new staff as well, and participated in the teaching side of Training rather than the participant side. Prior to my 4th summer, I went through programs to become a Lifeguard Instructor, US Sailing Safe Powerboat Operator and a US Sailing Instructor. I was asked to be the camp director for 2 new camps that the park district was developing, and pioneered them to be 2 of the most popular camps within the park district. This experience went far beyond that of a typical camp counselor and director, and required the development of a budget, full operations manual, regular interaction with parents of my campers and parents of prospective campers. Glencoe Beach offered me more experience and memories than I ever imagined it would :)