Senior Marketing Supervisor - North China
Mercuris Fine Wines
Beijing City, China
Being responsible for company image building, brand propaganda and promotional activities. Making the marketing plans and schedules for North China office, implementation and monitoring marketing and events and activities. Following up marketing and PR events and provide to Shanghai headquarters the event analysis reports.In charge of integration, translation and proofreading of marketing documents, technical information of wine products, winery marketing tools. Collecting marketing and sales information, and generating analysis reports.Keeping good relationship with specialized wine media, participating media events and publishing products, brands information and media release of events. Organizing winery and brands propaganda activities, new product line release, winery publicity with wine magazines.Planning and implementation of wine knowledge for internal staff and promoters, organized collaborated winemaker education projects (Argentina, Australia, Chile) with China Agricultural University. Being responsible for wine training projects for staff of the leading hotel & restaurant chains, regional distributors. Organizing wine tastings, wine dinners and wine education for VIP clients.