- Artist Development - Academic Review Panel - Music Business & Entrepreneurship

Led the ideation, planning, development and execution of Spotify's primary artist education and onboarding marketing initiative globally, developing and fostering key strategic partnerships. • Project managed Spotify for Artists' primary education and onboarding program across 90+ markets, developing a brand strategy that resulted in a 500% increase in attendance over 3 years, solidifying Spotify as a leading platform for creator support and partnership.• Spearheaded innovative global marketing strategies, driving user engagement and brand promotion. Led production of a multi-channel product marketing series, solidifying product positioning and resulting in the education of 200k+ partners over 3 years, demonstrating impact on a global scale.• Effectively managed multiple internal and external stakeholders while overseeing project scope, timeline, resources, and budget. Implemented proactive risk assessment and mitigation strategies, ensuring smooth execution and delivery of complex, multi-stakeholder projects.• Spearheaded process optimisation efforts across marketing initiatives, collaborating cross- functionally to conduct market research and analyse business needs. Implemented standardised content formats, presentation templates, product messaging and positioning, and brand guidelines based on insights, leading to improved efficiency and consistency in 90+ markets.• Led cross-functional collaboration to launch new products and features internationally, driving increased product adoption and partner engagement.• Successfully managed the end-to-end development and delivery of key partner campaigns with ADE, SXSW and Music Biz, including large-scale events, on-platform activations, showcases, panels, content creation and marketing materials.• Built and maintained strategic partnerships with industry organisations like Music Ally, BIMM, and Soho House to support creators globally.

• Spearheaded business development efforts across the UK, utilising data analysis to inform strategic decisions. Delivered £6.8M in net new ticketing revenue, surpassing targets.• Created commercial development frameworks to improve sales forecasting, ROI, and reporting, driving process optimisation that enhanced operational efficiency and strategic decision-making across the organisation.• Developed proposals for and secured brand partnerships with Bumble, H&M, and Bolt.• Fostered relationships with high-revenue accounts, including nationwide promoters and large-scale festivals, resulting in a 50% increase in partnership retention and business growth.

Working within the agency booking DJs and Talent including Marshmello, Tinie Tempah, Chase & Status, Giggs, Sigma, Pendulum and more.

Music events company predominantly focussing on Underground House and Techno. Artists booked include Dixon, Nina Kraviz, Daphni, Kink, DJ Koze, and more.