Jack D. Email & Phone Number

Beijing, China

中国 北京市

Client Management and New Business Development: Led the team to secure over 3 new clients and expand business opportunities including Samyang Ramen/KENZO/EverClean Cat Litter/Five Plus and Miss Sixty. Directed the formulation and execution of endorsement partnerships with Celebrities and IPs collaborations to ensure projects' uniqueness and differentiation.Successfully planned and executed the first online and offline integrated marketing project for Samyang Hot Chicken Ramen in the Chinese market, significantly enhancing the brand and increasing market share. Led the project from scratch, including upgrading the brand ambassador, creating bilingual slogans, developing VI materials, and organizing a TikTok challenge, delivering a unique brand experience.Launched an innovative offline "Icebreaker" pop-up store, combining it with TikTok challenges and KPOP community marketing, effectively capturing consumer attention. The campaign gained over 70,000 new followers, achieved more than 100 million influencer impressions, attracted over 10,000 participants to the pop-up store, and engaged over 20,000 participants in the TikTok challenge, accumulating over 200 million exposures, significantly boosting brand market influence and consumer engagement.2B Trade Shows and Media Previews Five Plus and Miss Sixty Developed quarterly trade show themes based on design concepts and managed 4 fashion shows annually. Coordinated with 80 retailers and provided on-site reception.Large-Scale Exhibitions: Managed booth design, creativity, interactive and venue approval.Ever Clean Cat Litter attend 2023 Asia Pet Expo and 28th CIBE Expo (Hua Xi Group)整合营销成功策划并执行三养火鸡面在中国市场的首次线上线下整合营销项目，实现品牌升级和市场占有率的显著提升。领导项目从0到1的策划落地，包括代言人升级、中英文Slogan创作、VI输出，以及抖音挑战赛的策划与执行，打造了独特的品牌体验。创新性地推出线下“破冰”之旅快闪店，结合抖音挑战赛和KPOP社群营销，有效抢占用户心智，通过立体化营销内容提升品牌认知，成功增粉7万+，达人曝光超过1亿+，线下快闪店吸引1万+人次参与，抖音挑战赛吸引2万+人参与，曝光量超过2亿+，显著提升了品牌的市场影响力和消费者参与度。