As an accomplished Ecommerce Manager at Evolution Golf, I effectively strategised, executed, and optimised online retail operations to drive revenue growth and enhance customer engagement. Leveraging my profound understanding of the golf industry and extensive experience in digital marketing and sales management, I consistently delivered exceptional results.Revenue Growth: Orchestrated successful online campaigns that led to a 312% increase in annual online sales, surpassing targets and contributing significantly to the company's bottom line.Conversion Optimisation: Applied data-driven insights to enhance user experience, resulting in a 50% boost in website conversion rates. Marketing Strategy: Developed and executed digital marketing strategies, including SEO, SEM, email marketing, and social media advertising, resulting in expanded brand reach and increased customer acquisition.Inventory Management: Implemented inventory forecasting techniques, reducing stock outs by 40% and minimising overstock, optimising cash flow and overall inventory turnover.Vendor Relations: Cultivated strong relationships with suppliers and negotiated favourable terms, leading to improved product availability, pricing, and exclusive offerings for customers.User Experience Enhancement: Led website redesign projects, streamlining navigation and implementing responsive design principles to improve the mobile shopping experience and overall user satisfaction.Data-Driven Decision Making: Utilised analytics tools to analyse customer behaviour, market trends, and sales patterns, leveraging insights to inform strategic decisions and drive continuous improvement.Professional Skills:Ecommerce Strategy DevelopmentDigital Marketing (SEO, SEM, Email, Social Media)Web Analytics and Data InterpretationInventory and Supply Chain ManagementTeam Leadership and DevelopmentVendor Relations and NegotiationUser Experience OptimisationBudgeting and Financial AnalysisProject Management

Led the overall operations of Salisbury Golf Centre, managing staff, enhancing customer experiences, and driving sales growth. Focused on optimizing golf services, including custom fitting and facility management, while implementing strategic initiatives to elevate the business.- Leadership & Staff Management: Successfully managed a diverse team, including recruitment, training, and daily supervision, fostering a positive work environment that drove team performance and efficiency.- Sales Growth & Customer Experience: Spearheaded initiatives to enhance customer satisfaction and increase sales, leading to measurable improvements in overall customer experience and revenue growth.Custom Fitting & Golf Operations: Oversaw custom fitting services, utilizing advanced fitting technology to optimise product recommendations and enhance player performance. Managed daily operations of the driving range and golf course, ensuring a high standard of service and facility maintenance.- Facility Management: Maintained high standards of presentation and safety across all areas, including the range, course, and retail spaces, contributing to a welcoming and professional environment for all visitors.- Strategic Planning & Business Development: Developed and implemented business strategies to drive customer engagement and retention, leveraging market trends and customer feedback to adapt offerings and services.

- To support the management team in driving sales, achieving KPI's and delivering high standards of presentation in store- Giving valued advice and great service about products we are passionate about- Sales driven and a real passion for delivering great customer service- Booking in stock, Repairs of golf clubs and Re-gripping- Key holder for American Golf Bournemouth- Specialised training in Custom Fitting on golf clubs

- Support General Manager in day to day tasks - Control of Social Media platforms- Creating marketing campaigns and working with the company's external PR agency to see them executed.- Evaluating the effectiveness of all marketing activity.- Contributing to the annual sales and marketing plan.- Preparing, planning and project managing the publication of all publicity material to maximise brand promotion.- Creating and developing new innovative ways to communicate the company message to their existing customers.

- Packing products and correctly labeling packages- Keeping up with production demands and productivity targets- Worked within a large team- Effective communication with team + managers- Dispatched orders from the warehouse

- Served as a lifeguard for over a year and a half - Effectively communicated with a diverse group of people- Had to stay focused for long periods of time- Saved people’s life’s when necessary- Required to clean and promote a clean workplace- Was needed to set up and set down sporting equipment

- Replenished shelves when they needed to - Worked within a large team- Effective communication with team + managers- Show and improve customer service skills- Worked on the grocery department