Head Of Ecommerce
CurrentAs an accomplished Ecommerce Manager at Evolution Golf, I effectively strategised, executed, and optimised online retail operations to drive revenue growth and enhance customer engagement. Leveraging my profound understanding of the golf industry and extensive experience in digital marketing and sales management, I consistently delivered exceptional results.Revenue Growth: Orchestrated successful online campaigns that led to a 312% increase in annual online sales, surpassing targets and contributing significantly to the company's bottom line.Conversion Optimisation: Applied data-driven insights to enhance user experience, resulting in a 50% boost in website conversion rates. Marketing Strategy: Developed and executed digital marketing strategies, including SEO, SEM, email marketing, and social media advertising, resulting in expanded brand reach and increased customer acquisition.Inventory Management: Implemented inventory forecasting techniques, reducing stock outs by 40% and minimising overstock, optimising cash flow and overall inventory turnover.Vendor Relations: Cultivated strong relationships with suppliers and negotiated favourable terms, leading to improved product availability, pricing, and exclusive offerings for customers.User Experience Enhancement: Led website redesign projects, streamlining navigation and implementing responsive design principles to improve the mobile shopping experience and overall user satisfaction.Data-Driven Decision Making: Utilised analytics tools to analyse customer behaviour, market trends, and sales patterns, leveraging insights to inform strategic decisions and drive continuous improvement.Professional Skills:Ecommerce Strategy DevelopmentDigital Marketing (SEO, SEM, Email, Social Media)Web Analytics and Data InterpretationInventory and Supply Chain ManagementTeam Leadership and DevelopmentVendor Relations and NegotiationUser Experience OptimisationBudgeting and Financial AnalysisProject Management