In this role, I was entrusted with redefining and implementing a forward-looking consumer digital engagement strategy for the enterprise. This effort spanned multiple channels, including an extensive array of web properties, a responsive contact center, and an integrated search and scheduling interface. My contributions drove impactful growth and positioned the organization for sustainable engagement.Strategic Product Roadmapping & Optimization: created cross-functional product roadmaps aligned with business needs & market trends to fuel long-term growth and facilitate a comprehensive brand refresh. Established accountable teams aligned with the new functions and sourcedand coached leaders for growth. Leveraged KPIs to optimize care model workflows, ensuring alignment with both consumer needs and operational goals.Consumer-Centric Digital Growth Initiatives: Developed and guided cross-functional Agile teams focused on enhancing essential consumer journey tools such as health provider database search, appointment scheduling, and personalized engagement follow-ups. These initiatives strengthened consumer experiences and promoted seamless service access across channels resulting in 3x direct schedule appointment volume growth over 2 years.Operational Efficiency & Targeted Growth Metrics: Elevated digital advertising ROMI by over 25% through the introduction of targeted marketing metrics, improved cross-departmental collaboration, and a revised vendor partnership strategy. This data-driven approach resulted in measurable gains in efficiency and effectiveness across the digital channel marketing spectrum.

Responsible for the Marketing & Communications consumer touchpoints for the health system. This included the BJC Experience Center, which handled navigation and scheduling for appointments, classes, and events; the Integrated Marketing team, which was responsible for consumer-facing web assets and digital marketing efforts; and our Clinical Program Marketing team, which created and executed marketing strategies for consumer engagement and development.- Consolidated independent hospital clinical marketing initiatives under a centralized, data-enabled clinical program marketing strategy team. Developed customizable lead funnels and shared marketing automation platforms for multi-fold efficiency gain and personalization capabilities. - Led the BJC contact center through iterative consumer experience assessment and process optimization. Introduced metrics and KPIs and implemented operational and technology-enabled solutions to achieve a 75% reduction in ACR, 40% reduced TTA, reduced FCR, and significantly increased agent utilization.

Marketing & Communications administration leader guiding the brand initiatives, marketing efforts, and internal operational communications for two decentralized hospitals (145 beds, 1,000 employees). -Introduced a metrics-driven Marcom work management system, enabling a small team to deliver marketing efforts and internal communications with a 30% increase in operational efficiency. - Strategic incorporation of scalable digital engagement and insights platforms enhanced marketing channel utilization, growing brand preference and procedure volume while reducing the budget by 40%. - Served as administrative leader (AOC) on an 8-week rotation, engaging with patients and staff through rounding, surveying, and conducting focus groups to enhance effectiveness across all consumer touchpoints.

Led enterprise product portfolio management for this global medical device manufacturer. Reporting to the CEO, I was responsible for product lifecycle management of the company portfolio across Surgical, EMS, pre-packaged disposables, anesthesia consumables, and hospital-installed medical gas delivery systems.- Successfully spearheaded the development and global launch of 6 new electromechanical ventilation devices (FDA 510(k) Class II clearance) into an emerging mass-casualty/pandemic market. The products met global standards and gained national and international adoption in stockpiling and emergency response initiatives. - Reinvigorated the company through international product adaptations and strategic sourcing of line extensions. - Responsible for training 200+ sales reps and eight new global distributors spanning 30 key product lines

Founded an LLC startup to acquire and manage 7 rental properties in Missouri. Led all aspects of the business, including market evaluation, property acquisition negotiations, sourcing property managers, tenant acquisition and contracting, advertising strategies, and financial management, including budgeting, forecasting, and profitability analysis.

• Led global marketing strategy and full product portfolio management for the genomics division, achieving 25% annual profit growth through targeted product development.• Conducted competitive landscape analysis to guide strategic investments and align new initiatives with evolving customer needs.• Identified an opportunity to develop customized solutions for a large customer account. Spearheaded a custom development project that reduced their production time resulting in 25% greater product usage and 10% growth in the Genomics Business Unit.