Head of Marketing, Strategy and Innovation for the +$500M$ fast growing Cat Litter business in the US, under the brands FreshStep, ScoopAway and EverCleanLead a 15+ multifunctional team and 3 advertising and media agencies with full P&L responsibilityKey achievements:- Lead the Launch of FreshStep Outstretch, one of the top 3 accretive product introductions for the total enterprise, adding +25M$ to the company topline- Reinvented FreshSteps brand purpose, recognizing the new symbiotic role pets play in overall well being, with focus on Mental health- Developed a 5 year innovation pipeline, with emphasis in new forms, business models and sustainability for the category- Lead a Net Revenue plan to improve profitability by 10 margin points behind pricing, price pack architecture and cost savings

Developed strategies for geographic expansion and new categories across international. Special focus in China, Middle East and Europe. Key achievements:-Developed the strategy for expansion of Clorox Cat Litter business into Asia, Europe and Canada for an incremental $200M in Revenue-Developed Strategy and Innovation Pipeline for the accelerated expansion of the Disinfecting business in current and potential markets during the pandemic, for a $250M opportunity. Focus on disinfecting wipes and their expansion in lower income markets in Latam and Asia-Develop the innovation pipeline for natural personal care in Asia with focus on Baby and Mothers for a $50M opportunity

Led the Brita US Studio on a temporary assignment. Developed the Brand Purpose Launch Campaign for the brand, delivering the brand highest historical ROI results. Also led the development of the Back to School Pulse periods and the Launch of the Brita Bottle

Led the Brand Engagement team for International with the objective of leveraging the technology transformation to evolve the discipline from broadcasting to engagement in our international markets Key responsibilities included: Organizational design, agency management, thought leadership with business teams, capabilities development and deployment

Member of the Home Care International and International Marketing Leadership Teams. Responsible for developing strategies, innovation pipeline and integrated marketing communication plans for Clorox and Poett brands for international

Lead a multifunctional team in charge of identifying consumer needs and providing innovative solutions that translate into global innovation growth platforms for the Homecare business

Led the global expansion of the GreenWorks brand

Led all Clorox brands for the Andean Cluster. Responsible for full P&L, marketing plans development and execution as well as leadership for 11 marketing employees

Broad experience on Beauty care (Hair Care, Skin Care, Deodorants), Home Care, Laundry and Feminine Protection