Wine Marketing Consultant
De' Ricci Cantine Storiche
Montepulciano, Tuscany, Italy
- Completed courses in Wine Marketing Management and Sustainable Marketing, gaining knowledge of the global and Italian wine industries and understanding critical factors for developing effective marketing strategies and.
- Researched Cantina De’ Ricci to create a Business Model Canvas, Competitive Analysis, and SWOT Analysis, identifying 3 critical areas of improvement and providing actionable insights for enhancing winery operations.
- Designed and presented a marketing and sustainability pitch deck to the winery owner and program leaders, successfully conveying three proposed solutions to improve the winery's business model.