Over ten years’ experience working alongside global sports rights holders, brands and international federations across Europe, Africa and the Middle East. Currently a Strategy Manager at Gemba, my responsibilities include strategy consulting, business development and growth strategy. Core skills include commercial valuations, mergers & acquisitions and data analysis. Previously authored and presented thought-leadership pieces and industry insights, most recently hypothesising the current and projected value of women's football. Also qualified as a Chartered Accountant with the Institute of Chartered Accountants Scotland as well as member of the European Sponsorship Association.