Digital Marketing & Strategy• Led website development and optimization, improving traffic, conversions, and user engagement through UX/UI improvements and SEO-driven strategies.• Developed and executed comprehensive Go-To-Market (GTM) strategies, boosting store foot traffic and branded keyword search volume.• Optimized product listings and site design on Shopify, increasing discoverability and conversion rates.• Managed multi-platform PPC campaigns (Google Ads, Meta, Amazon), significantly increasing conversions, impressions, and local engagement.• Enhanced lead generation through call tracking systems, improving campaign performance.Creative & Design Leadership• Enhanced website UX/UI by implementing intuitive designs and creative ideas, resulting in improved user satisfaction.• Collaborated on discovery, site mapping, and wireframing, ensuring seamless website architecture and effective project planning.• Led quality control efforts to ensure high standards throughout project progression.Content Management & Best Practices• Utilized CMS platforms to maintain and enhance content across multiple websites, ensuring consistent quality.• Ensured technical compliance by troubleshooting issues and following industry best practices in web development.• Researched and recommended innovative solutions to enhance digital strategies.Project Management & Coordination• Managed end-to-end web development, coordinating with internal teams and third-party contractors.• Created task lists and used project management software to drive project progression and ensure deadlines were met.• Documented essential processes to facilitate smooth project execution and communication.Metrics & Reporting• Gathered and summarized key traffic and event metrics, providing actionable insights to improve digital performance.• Produced performance reports to inform ongoing digital marketing efforts and strategies.

•Managed a seven-figure client success portfolio, achieving 96% retention by fostering strong relationships and consistently delivering results.•Acted as the primary contact for 35+ diverse clients, aligning strategies with their marketing teams to ensure seamless communication and successful project execution.•Led the successful development of 20+ websites, optimizing user experience and performance across various industries, delivering projects on time and within budget.•Developed and executed Go-To-Market (GTM) strategies, increasing client appointments by 18% through targeted marketing initiatives and strategic insights.•Implemented advanced SEO techniques (link building, on-page optimization, technical SEO), driving a 20%+ increase in organic search traffic for multiple clients.•Executed PPC campaigns across Google Ads, Facebook, YouTube, and Meta, resulting in a 35% increase in leads for Tbare Roofing and driving greater visibility and customer acquisition.•Created referral marketing collateral for Fortitude Roofing, generating significant leads and expanding the client’s customer base, including $120,000 in referral-driven revenue.•Managed Mailchimp email marketing campaigns, achieving 21% open rates and 3% CTR, while aligning with stakeholder KPIs to improve campaign effectiveness for Atlantic Resurfacing.•Coordinated with global subcontractors, ensuring smooth project delivery and maintaining effective collaboration across time zones and cultures.

•Managed Pit Liquor’s e-commerce storefront, optimizing user experience and ensuring a seamless shopping process to enhance conversion rates and revenue growth.•Drove Instagram brand page growth, increasing followers and boosting brand visibility through content creation, influencer partnerships, and targeted strategies.•Implemented organic growth strategies on Twitter, significantly increasing follower engagement and enhancing brand presence.•Integrated communication tools such as Slack, Monday, Buffer, Facebook Business Suite, and Microsoft Office, improving team collaboration and project management.•Provided responsive customer service on social media, maintaining a positive brand reputation and high customer satisfaction.•Assisted with integrating auto-syncing marketing campaigns and inventory systems within Shopify to Etsy, optimizing marketing efficiency and inventory management.•Applied advanced SEO techniques across all sales channels, including on-page optimization and content adjustments, improving organic search visibility and keyword rankings.

• Created proper communication channels • Trained reporters on APA style and interview techniques • Planned and managed content • Edited sports content including • Grew readership of sports desk • Planned and facilitated articles and social media posts weekly meetings • Managed outer desk communication between departments • Managed interviews between sports figures at CSU and abroad • Created and managed budgetary flow • Transitioned in-person workplace activities to virtual format due to pandemic