Media Monitoring Analyst
Current• Over the past year and half at Kantar Sport (a subsidiary of WPP), I have been responsible a number of different processes in the media evaluation of a number of renowned sports governing bodies, commercial partners and rights holders such as UEFA, IOC, FIFA, Barclays, Liverpool FC, Aviva, The Football League, The FA, Formula One Management.• The role involved the data entry of sponsorship exposure across different platforms (TV, press, and internet) through specialist software, some… Show more • Over the past year and half at Kantar Sport (a subsidiary of WPP), I have been responsible a number of different processes in the media evaluation of a number of renowned sports governing bodies, commercial partners and rights holders such as UEFA, IOC, FIFA, Barclays, Liverpool FC, Aviva, The Football League, The FA, Formula One Management.• The role involved the data entry of sponsorship exposure across different platforms (TV, press, and internet) through specialist software, some specifically in-house (Sports I Database), others universally used within the field of sponsorship analysis (Magellan), using insight from data entry to produce early stage reports for executives and managers to build presentations for clients.• Gained responsibility of monitoring processes for TV, press and internet which included training new members of the media monitoring team.• Correspond with supervisors of outsourced work (in India) to aid in the data collection of high profile projects (UEFA, Premier League and FOM).• Understanding of audience analysis, extracting data and understanding its impact of media value.• Aiding in the production of a marketing project, involving desk research, collaborations with peers on name and design of a quarterly marketing piece to be sent to upsell existing tier one clients (FIFA, IOC, UEFA etc.).• Strong excel skills (formatting, pivots, analysis of data).• Spent a year on a graduate development course, learning valuable and, importantly, transferable skills such as holding difficult conversations, speaking with confidence and presentation skills. Show less