Developed and executed localized marketing strategies for promotions, partnerships, and materials, driving sales and amplifying national campaigns.Provided detailed analytics and insights to measure success across key metrics like sales, volume, transactions, and retention, driving continuous improvement.Used store-level data to inform recommendations, analyze campaign performance, and assess ROI for franchisees and the team.Identified strategies to boost trial and… Show more Developed and executed localized marketing strategies for promotions, partnerships, and materials, driving sales and amplifying national campaigns.Provided detailed analytics and insights to measure success across key metrics like sales, volume, transactions, and retention, driving continuous improvement.Used store-level data to inform recommendations, analyze campaign performance, and assess ROI for franchisees and the team.Identified strategies to boost trial and loyalty across multiple consumer touchpoints, including stores, delivery, and lockers.Managed and optimized local marketing toolkits, enhancing tagging, tracking, and system efficiency for future media spend.Collaborated with stakeholders and agencies to ensure long-term growth and consistency across multi-channel campaigns and creative assets.Communicated marketing plans and calendars to franchisees, ensuring alignment with national strategies while identifying opportunities to amplify business impact locally.Led regular status meetings and annual business reviews (ABRs) with franchisees and cross-functional teams, focused on KPIs and actionable insights.Acted as a brand steward, ensuring alignment with brand standards, while leading organizational culture through management of the Culture and Pride Networks.Provided expertise on the Lockers delivery method, offering guidance and strategic insights during project discussions. Show less

Collaborated with owners and corporate teams in 15+ markets to deliver top tier service and quality to our guests.Analyzed Marketing ROI across campaigns using key metrics while making in-flight adjustments.Managed and collaborated with multi-functional teams to exceed guest service and quality standards (4+ Google and App Store ratings).Strategized and leads media planning for access point with 1500+ locations.Implemented national branding… Show more Collaborated with owners and corporate teams in 15+ markets to deliver top tier service and quality to our guests.Analyzed Marketing ROI across campaigns using key metrics while making in-flight adjustments.Managed and collaborated with multi-functional teams to exceed guest service and quality standards (4+ Google and App Store ratings).Strategized and leads media planning for access point with 1500+ locations.Implemented national branding updates.Strategized hyperlocal and national events and initiatives.Collaborated across functions (Sales, Operations, Guest Care, Training & Dev., Technology) to identify opportunities for improvement to UX.Developed organizational culture by creating, leading and managing Culture and Pride Affinity Networks for organization. Show less

Strategized and executed national campaigns that drove trial and retention.Collaborated with Sales, Operations and Guest Care Teams to deliver optimized UX.Aligned with other service access points (stores, campus) to identify opportunities for increased efficiency.Organized customer engagement events nationwide.

Account Manager for over 200 Property Partners in Denver and Dallas-Fort Worth. Navigated transition from start-up.Drove service utilization through guerilla and conventional techniques including events, promotions, advertising, social media and email communication.Drove increased ROI for tactics and campaigns.Created and maintained healthy relationships with teams while increasing value to residents in the communities they call Home.

Developed strategies to increase product awareness.Independently operated launch events. Engaged directly with customers.Organized and analyzed campaign data.Utilized CRM platforms.Assembled Marketing Kits for countrywide rebranding.

Monitored and maintained safety of guests and artwork throughout galleries, developed knowledge regarding various art exhibitions with a focus on Chicago based artists and art with social justice themes, and promoted positive relationships between University students and DePaul Art Department.

Created and strategized social media content to increase brand awareness, promote events and drive revenue, utilized manifest software to curate plane loads and built positive brand image through customer interaction.Worked in Burble DropZone SoftwareStrategized marketing campaigns on Instagram, Facebook and Twitter