Jack Fordi Email & Phone Number

Washington, Dc, Us

Mclean, Va, Us

New York, Ny, Us

Washington, Dc, Us

• Responsible for division generating 40% of company revenue.• Oversight of sales team, digital products, business development, budgeting/forecasting, external partnerships, content strategy, marketing support, and strategic planning.• Exceeded annual goals in first fiscal year.• Reset sales team structure, metrics, CRM tracking and pipeline management to optimize revenue, retain and grow sales talent, and forecast effectively.• Responsible for full overhaul of Recruitment digital platform, job board, and database migration. • Management of product upgrades, data normalization, P&L efficiencies, elimination of technical debt, with greatly improved user experience and customer satisfaction.• Management of strategic partnerships including industry associations, technology integrations and key agency relationships.• Implementation of sales and marketing strategies to win market share in a COVID economy, manage costs, and grow business lines with near and long-term upside.• Seamless transition to virtual business practices for division including day-to-day team structure, sales oversight, product development staff, customer service, and sales marketing.

• Responsible for enterprise-wide digital revenue growth across 6 vertical divisions generating $40M while achieving the highest YoY pace in history.• Digital revenues under my purview averaged 20%+ growth annually, while growing gross and net margins.• Represented the digital revenue/sales organization at the executive level including budget building and board presentation.• Upon arrival I redefined sales team structures, comp/incentive plans, pricing schemes, overhauled Salesforce.com and reporting best practices.• Owned revenue and P&L responsibility for multiple verticals including: Healthcare, Telecom, Technology and Retail, including management of Publishers, sales and edit teams of 35+ professionals.• Provided forecasting, cost management and margin protection via close work with CEO, CFO, finance teams and C-suite.• Worked closely with our product development teams to conceptualize new product platforms and new launches, ensuring market demand and scalability in the context of overall digital transformation.Questex successfully sold to a secondary private equity group 2018.

New York, Ny, Us

• YoY Revenue growth averaged 35% over 7 years. Responsible for 85%+ of all company revenue.• Recruited, trained and managed an advertising sales and support staff from a team of 6 in 2004, to 25 professionals in 2010. Included: Sales Managers, Account Executives, Marketing, Advertising Operations and Sales Support.• Grew company customer base from 250 advertisers in 2004 to 1250 in 2010.• Full P&L and personnel responsibility: Set team structure, pricing structure, all annual and ongoing forecasting and budgeting, and full overhaul and maintenance of comp and incentive plans geared for growth and shaping behavior.• Created multiple new revenue generating offerings, custom solutions and new lines of business.• Remained an attentive/consulted shareholder until SmartBrief successfully sold to Future plc, a multi-platform media group in 2019.

New York, Ny, Us

• Frontline personal sales responsibility on numerous national accounts and advertising agencies. Clients included: Blue Cross Blue Shield, Coca-Cola, Conwood Tobacco, GEICO, Intercontinental Hotels Group, TMP, Turner Networks. BtoC and BtoB. • Exceeded personal sales goals every quarter, and achieved sales of $2.5 million in first year, setting quarterly, annual revenue, and new business acquisition records for the entire division.• Managed staff of three, motivating and participating at every level of sales and sales management. Team exceeded annual goals each of the last two years, and added 20%+ to the annual customer base.

New York, Us

• Delivered high-level, tailored, consultative sales presentations to C-level business leaders illustrating collaborative software project management solutions. Services were license/subscription-based, requiring new sales and conversions from transactional to subscription agreements. Accounts included JPMorgan Chase, Citigroup, Ernst &Young, Columbia Energy.• Achieved all sales and penetration goals in assigned vertical markets including media, legal, and energy sectors.

Rockville, Maryland, Us

• Youngest media rep in company history to exceed $1million in sales, member of “Million Dollar Club” 4 years in a row. Sold sponsorships in magazines, websites, event sponsorships, e-letters, buyer’s guides, show dailies, directories.• Grew print and on-line revenues for CableFAX suite of publications from $160,000 to $1.5 million in 3 years. Clients included all major cable networks including: Discovery, HBO, MTV, Showtime and numerous lead technology companies.• Managed staff of 4, producing $5 million in advertising revenue, grew annual sales 20%+ over 3 consecutive years.